Yonsei School of Business

Marketing

Marketing examines the issues that arise out of changing consumer behaviors and the operation of market forces. Specifically, it reviews current conceptual, theoretical, and managerial issues concerning new products, price, distribution, and promotion. This concentration also examines market research theories, brand management, service marketing, Internet marketing, and global marketing through analysis of consumer behaviors.

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International Business

International Business is designed to ground students in the reality of globalization particularly in light of the increasing globalization of Korean firms. This concentration acquaints students with theories of economics, management, marketing, and trade, all from a global perspective. In order to orient students to the international business environment, classes take up case studies that exemplify global operations and trends. 

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Management

Management area studies effective organizational management by understanding the psychological/social/economic characteristics related to organizational phenomena. Management area consists of micro-management and macro-management research:

• Micro-management, which encompasses organizational behavior and human resource management, seeks to understand the psychological/social factors of individuals, leaders, and teams within the organization at the micro level. Based on this, it examines the relationships between individuals and organizations and how these relationships influence organizational phenomena and performance. Research areas such as motivation, labor relations, negotiation, and leadership are also considered as a part of the micro-management domain. 

• Macro management, which encompasses organizational theory and strategy, takes the organization as the primary unit of analysis. It promotes an understanding of how organizations interact with external entities and environments. Based on this understanding, macro management develops strategies for achieving organizational goals and success. Research areas such as entrepreneurship and innovation/technology management are also included in the domain of macro-management. 

Graduates of the management area pursue diverse career paths and contribute to various sectors of our society. They may choose to remain in academia in Korea or abroad, working at universities and research institutes to actively engage in research on business, management, and their societal implications.  Furthermore, they contribute to the country’s advancement by working in public institutions or drive industry development forward by working for leading domestic and international companies. The knowledge and capabilities acquired in the area of management at Yonsei University have equipped them to excel in this wide range of roles.

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Finance/Insurance

Financial Management gives students the analytical background they need to handle financial issues in a variety of environments.

Teaching both practical techniques and theoretical perspectives, this concentration prepares students for careers in multinational corporations, international financial institutions, and various national and international government agencies.

Investment explores the theoretical and practical aspects of investment as well as a range of corporate financial strategies. This concentration introduces portfolio theories and various asset pricing theories, including CAPM, APT, and option pricing theory It also covers term structure theory and bond portfolio management. The financial market's functions and activities are extrapolated by means of investment analysis of securities, bonds, futures, and options. Students' decision-making abilities are fostered by class debates and by discussion of case studies.

Insurance looks at the development and analysis of quantitative insurance models. Students use the analyses they produce to enhance their decision-making abilities, to learn how to measure and manage risk, and to deepen their understanding of business practices and governmental regulatory policies. Using tools drawn from mathematical programming, game theory, probability, and statistics, they become adept in various analytical practices, and familiar with the methodologies and principles that underlie them. Further, the Insurance concentration teaches problem-solving methods, the valuation of derivative securities, and risk management. In accord with the School’s core values, it emphasizes finding the most effective way to fulfill the interests of both investors and the public.

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Accounting

Accounting provides useful information for investors, creditors, analysts, credit rating agencies, regulators, and other stakeholders of capital market and society. In the accounting concentration, future business and academic leaders study and master fundamental concepts, theories, and research methodologies of accounting. Classes in financial accounting cover topics related to accounting information and capital markets, financial statements analyses, asset revaluation, foreign currency translation, M&A, and corporate restructuring. Classes in management accounting cover strategic cost management and management compensation and examine theories of decision-making and information processing. Classes in internal control and auditing cover issues associated with internal and external audit, related party transactions, ownership structure, corporate governance, corporate social responsibility, business ethics, and not-for-profit accounting. Classes in tax accounting cover strategic tax planning and corporate income taxes.

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ODI-OM

Operations Management deals with practical issues on satisfying customer needs. Specifically, it provides students with effective solutions on development, operations and delivery of products and services that customers want. It offers various courses such as supply chain management (SCM), service operations management, operations management, manufacturing strategy, logistics, strategic purchasing, technology innovation strategy, etc. These courses will help students pursue the career of business consultants, chief operations officers (COOs), SCM experts or finally, chief executive officers (CEOs).

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ODI-MS

Management Science is the scientific study of decision-making processes. It provides a framework for the analysis of a wide range of decision problems that arise out of economic policy or out of the management of private and public enterprises. The Management Science concentration teaches the development of computational tools including algorithms, computer programs, and applied mathematics, essential to the scientific analysis of decision-making. Students learn how to establish an appropriate analytical framework, and how to conduct the mathematical computations and statistical analyses that will lead to a solution of a given decision problem.

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ODI-IS

Much of a professional or manager's time is devoted to solving problems of one kind or another. Most of the problems encountered are unstructured, and a growing number pertain to the use of information technology (IT). A thorough grounding in the issues that surround IT is, therefore, vital to the survival of a modern business or businessperson. Courses in the Information Systems concentration analyze methods for tackling unstructured problems of all kinds, and provide specific guidance about commonly encountered types of problem-for instance, problems originating in the external environment, in the internal environment, in individual cognitive styles, and in knowledgebased systems. Some of the topics addressed in this concentration are the use of modern information technology by organizations, strategic use of information technology, planning and management of information systems, and the role of the Internet/Intranet.

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