Yonsei School of Business
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General Information
Seoul is the heart of Korea and the country’s center of business, education and culture.
It has been called a modern city within an ancient one. Its attractions range from royal palaces to museums, and from art galleries to the thrills of modern amusement parks.
Seoul is headquarters of some of the world’s top corporations such as Samsung Electronics, LG Group and Hyundai Motors. The city is also home to thousands of MNC’s regional headquarters and branch offices.
Seoul’s bustling downtown center is just minutes away from Yonsei’s main campus in Shinchon, which is itself a famous shopping and dining district. Shinchon’s streets showcase the latest fashion, accessory shops, discotheques and restaurants; all catering to the youthful college atmosphere that Shinchon is known for.
| Why Asia | Why Korea? |
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| The increasing relevance of Asia as a global economic leader and innovator means today’s business leaders need to understand how this will affect their own business context. Knowledge of Asian business methods is the key to improving global competiti-veness |
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