Yonsei School of Business

Marketing

Marketing examines the issues that arise out of changing consumer behaviors and the operation of market forces. Specifically, it reviews current conceptual, theoretical, and managerial issues concerning new products, price, distribution, and promotion. This concentration also examines market research theories, brand management, service marketing, Internet marketing, and global marketing through analysis of consumer behaviors.

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International Business

International Business is designed to ground students in the reality of globalization particularly in light of the increasing globalization of Korean firms. This concentration acquaints students with theories of economics, management, marketing, and trade, all from a global perspective. In order to orient students to the international business environment, classes take up case studies that exemplify global operations and trends.

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Management

The goal of management research is to understand psychological patterns and societal trends, so as to formulate and implement effective management strategies for a range of organizations. Many of the students in the School of Business aspire to be future global business leaders, whether as executives, CEO's, or management consultants; all classes in the Management concentration stress that such leaders, to succeed in the global marketplace, must establish a solid management framework. Key areas of specialization in this concentration include management strategies, organizational behaviors, human resource management, and venture capital management.

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Finance

Financial Management gives students the analytical background they need to handle financial issues in a variety of environments.

Teaching both practical techniques and theoretical perspectives, this concentration prepares students for careers in multinational corporations, international financial institutions, and various national and international government agencies.

Investment explores the theoretical and practical aspects of investment as well as a range of corporate financial strategies. This concentration introduces portfolio theories and various asset pricing theories, including CAPM, APT, and option pricing theory It also covers term structure theory and bond portfolio management. The financial market's functions and activities are extrapolated by means of investment analysis of securities, bonds, futures, and options. Students' decision-making abilities are fostered by class debates and by discussion of case studies.

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Insurance

Insurance looks at the development and analysis of quantitative insurance models. Students use the analyses they produce to enhance their decision-making abilities, to learn how to measure and manage risk, and to deepen their understanding of business practices and governmental regulatory policies. Using tools drawn from mathematical programming, game theory, probability, and statistics, they become adept in various analytical practices, and familiar with the methodologies and principles that underlie them. Further, the Insurance concentration teaches problem-solving methods, the valuation of derivative securities, and risk management. In accord with the School’s core values, it emphasizes finding the most effective way to fulfill the interests of both investors and the public.

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Accounting

Accounting is the foundation of business. Accountants, whether in-house or outsourced, inform investors, bond holders, and businesspersons of all financial and management accounting activities. In the Accounting concentration, future business leaders study and master the language, principles, and practices of accounting. Classes in financial accounting teach methods for analyzing and estimating income statements and balance sheets. Classes in management accounting review environmental changes in cost management, management design, and usage of regulatory data, and examine theories of decision-making and information processing. Other areas of study include not-for-profit accounting, tax accounting, and auditing

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Operations Management (OM)

Operations Management deals with practical issues on satisfying customer needs. Specifically, it provides students with effective solutions on development, operations and delivery of products and services that customers want. It offers various courses such as supply chain management (SCM), service operations management, operations management, manufacturing strategy, logistics, strategic purchasing, technology innovation strategy, etc. These courses will help students pursue the career of business consultants, chief operations officers (COOs), SCM experts or finally, chief executive officers (CEOs).

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Management Science (MS)

Operations Research is the scientific study of decision-making processes. It provides a framework for the analysis of a wide range of decision problems that arise out of economic policy or out of the management of private and public enterprises. The Operations Research concentration teaches the development of computational tools including algorithms, computer programs, and applied mathematics, essential to the scientific analysis of decision-making. Students learn how to establish an appropriate analytical framework, and how to conduct the mathematical computations and statistical analyses that will lead to a solution of a given decision problem.

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Information Systems (IS)

Much of a professional or manager's time is devoted to solving problems of one kind or another. Most of the problems encountered are unstructured, and a growing number pertain to the use of information technology (IT). A thorough grounding in the issues that surround IT is, therefore, vital to the survival of a modern business or businessperson. Courses in the Information Systems concentration analyze methods for tackling unstructured problems of all kinds, and provide specific guidance about commonly encountered types of problem-for instance, problems originating in the external environment, in the internal environment, in individual cognitive styles, and in knowledgebased systems. Some of the topics addressed in this concentration are the use of modern information technology by organizations, strategic use of information technology, planning and management of information systems, and the role of the Internet/Intranet.

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