Yonsei School of Business

EDUCATION

1981 D.B.A. University of Tennessee
1976 MBA Michigan State University
1973 B.S. Drake University, Business Administration

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business, Yonsei University, 1982-present
Assistant Professor, University of Wisconsin at Parkside, 1981

TEACHING INTERESTS

Marketing Management
Customer Behavior Analysis
New Product Development Advertisement Marketing Research

RESEARCH INTERESTS

New Product Development Marketing Marketing Research Ad Strategy Customer Behavior Analysis Bank Marketing

SELECTED PUBLICATION

Wan soo Lee, Won Moo Hur, and Hyoung Tark Lee, February 2006, “A Study on Female Lifestyles-based Market Segmentation of the Kitchen Appliances”, Korean Marketing Review.21(2):53-84.

Wan soo Lee, Won Moo Hur, Yong hee Hwang, and Mi jin Hwang, March 2006, “Benefit and Committment Management Strategies to Improve Customer Loyalty in Telecommunication Service Market”, Journal of Advertising,70:229-255.

Wan soo Lee, Won Moo Hur, Seung chang lee, Eung Kyo Suh,and In Yong Shin, January 2006, “Conflict Management Strategy for Successful Logistics Outsourcing”, Journal of Distribution, 11(1):41-68.

Wan soo Lee, and Won Moo Hur, December 2005, “The Customer Satisfaction Management Strategy to Improve Repurchase Intention and Positive Word of Mouth in the Apartment Market”, DAEHAN Journal of Business, 53:2631-2653.

Wan soo Lee, and Won Moo Hur, June 2005, “LG Household and Healthcare' Cosmetic Brand, OHUL CRM Strategy Case”, Korean Journal of Marketing, 16(2):91-112.

PROFESSIONAL ACTIVITIES AND AWARDS

Vice President, Korean Association of Industrial Business Association