Yonsei School of Business

Side Menu

Beginning of Contents

Faculty
  • Lee Luri
    Visiting Professor
  • Division   Marketing
    Ph.D. Yonsei University
  • Email   luri1023@hotmail.com

EDUCATION

2008, B.A., Yonsei University (English Language & English Literature)

2010, M.S., Yonsei University (Business Administration)

2019, Ph.D., Yonsei University (Business Administration)

ACADEMIC AND PROFESSIONAL EXPERIENCE

2009-2013, Junior Product Manager, NIVEA Seoul Ltd., A Beiersdorf Company

 

TEACHING INTERESTS

Marketing

RESEARCH INTERESTS

Marketing modeling, Customer loyalty, Sales promotion

SELECTED PUBLICATION

-Lee, Luri and Sujin Ko (2018), “Does Consumer Age Really Matter? Consumer Age (Chronological, Cognitive, and Ideal) and Advertisement Messages,” Korean Journal of Business Administration, 31(3), pp. 625-646.

-Lee, Luri, Seung-yon Lee, and Hyun Jung Chung (2018), “A Study on the Effect of Physical Upward and Downward Movement Experience on Psychological Judgements,” Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(4), pp.183-196.

-Ko, Sujin and Luri Lee (2017), “Ads Message, Consumers’ Chronological Age, and Subjective Age: Implications for Cosmetic Advertisements” Journal of Product Research, 35(5), pp. 41-50.

-Kim, Donghoon and Luri Lee (2017), “When VIP Status Falters: Customer Purchase Response to Changes in VIP Status and Preferential Treatment,” Journal of Korean Marketing Association, 32(3), pp. 45-68.

-Ko, Sujin and Luri Lee (2017), “Which One Do You Want? Zero-Fat Patty vs. Double Vegetables: The Moderating Role of Consumers’ Regulatory Focus and Gender,” The Academy of Customer Satisfaction Management Journal, 19(2), pp. 21-41.

-Ko, Sujin and Luri Lee (2017), “Revisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?” Journal of Product Research, 35(3), pp. 173-180.

-Lee, Seung-yon and Luri Lee (2012), “The Impact of Product-Reward Congruency on Reward Performance with Moderating Effect of Brand Loyalty,” Korean Journal of Business Administration, 25(5), pp. 2485-2507.

PROFESSIONAL ACTIVITIES AND AWARDS

-47th European Marketing Academy Annual Conference                   Glasgow, UK

Title: “How Emotional Responses Towards Service Products Affect Customer Loyalty: It Depends on Their Relationship with the Brand”

-Korean Scholars of Marketing Science International Conference           Seoul, Korea

Title: “Does Consumer Ager Really Matter?: Consumer Age (Chronological, Cognitive, and Ideal) and Advertisement Messages”

-2016 Global Marketing Conference                                 Hong Kong, China

Title: “When My VIP Status Falters: Customer Purchase Response to Changes in Their VIP Status and the Accompanying Preferential Treatment”

List

End of Contents

Display Page Loading Image

Loading ...

Loading ...

x
x