Yonsei School of Business

EDUCATION

2010 Ph.D., Universite de Paris 1 -- Pantheon Sorbonne

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, Yonsei University, Business School
March 2020 – Present

Associate Professor, Yonsei University, Business School
March 2020 – February 2025

Assistant Professor, Yonsei University, Business School
March 2011 – February 2020

Postdoctoral Research Fellow, Department of Industrial Engineering, Seoul National University
September 2010 – February 2011

TEACHING INTERESTS

Management Science
Combinatorial Optimization
Network Optimization and Applications

RESEARCH INTERESTS

Operations Research (Inverse Optimization, Combinatorial Optimization, Network Thoeory, Approximation)
OR Applications (in Operations Management, Marketing, Logistics)
New Technologies and Innovation

SELECTED PUBLICATION

58. Choi, B. and Chung, Y. (2025), “Single-Machine Scheduling with Preemption: Minimizing Weighted Late Work and Compression Costs,” Journal of Korean Operations Research and Management Science Society, 50(1), 65-74.

57. Hwang, M., Ahn, H., and Chung, Y., “Deep Exploration of UAV Applications, Technologies, and Policy Research Trends: Focusing on Text Mining Techniques,” Journal of the Korea Contents Association, 24(11), 116-133.

56. Hwang, M., Ahn, H., and Chung, Y., “A Study on Regulatory Policy Directions to Strengthen the Competitiveness of the UAV Industry: Focusing on Global Cases and SWOT Analysis, Journal of CEO and Management Studies, 27(4), 195-221.

55. Fang, Y. and Chung, Y., “Interplay of Immersion, Absorption, and Flow in Virtual Reality: Based on Experience Economy Theory and Flow Theory,” accepted at Journal of Global Fashion Management.

54. Park, T-J., Park, M. and Chung, Y. (2024), “Bundle System in the Online Food Delivery Platform,” Journal of Distribution Science, 22(9), 85-95.

53. Fang, Y. and Chung, Y. (2024), “How Immersive VR Technology Enhances Learning Effectiveness?,” Asia-Pacific Journal of Business, 15(3), 47-66.

52. Park, S-Y. and Chung, Y. (2024), “Intermittent Demand Forecasting Using GRU Models: Focusing on the Volatility and Irregularity of Imported Car Demand in South Korea,” Korean Management Science Review, 41(3), 99-114.

51. Fang, Y. and Chung, Y. (2024), “The Virtual Frontier: Exploring the Future of Art Museums through Virtual Reality Technology,” Journal of Korean Operations Research and Management Science Society, 49(3), 33-55.

50. Mun, H. and Chung, Y. (2023), “A Study of the Barriers to Technical Innovation and the Introduction of Management Innovation,” Korean Journal of Business Administration, 36(11), 1827 1850.

49. Fang, Y. and Chung, Y. (2023), “The Impact of Immersive Virtual Reality Technology on the Future of New Model Museum Applications Centered on History Education,” Innovation Enterprise Research, 8(2), 165-180.

48. Choi, B. and Chung, Y. (2023), “A Preemptive Single-machine Scheduling Problem with Controllable Processing Times and a Late Work Criterion,” Journal of Korean Operations Research and Management Science Society, 48(2), 21-29.

47. Mun, H. and Chung, Y. (2023), “Patent Examination Request and the Timing of Technology Out licensing,” Journal of Korea Technology Innovation Society, 26(2), 269-292.

46. Park, S-Y., Park, T-J., and Chung, Y. (2022), “Operation Plan for Robot Room Service Delivery in a Self-Quarantine Hotel,” Journal of CEO and Management Studies, 25(4), 263-279.

45. Yim, S., Hong, S., Park, M., and Chung, Y. (2022), “Inverse Interval Scheduling via Reduction on a Single Machine,” European Journal of Operational Research, 303(2), 541-549.

44. Mun, H., Park, S-Y., and Chung, Y. (2022), “Research on the Relationships between Incrementally Modified Drug Approval Policy and Technology Transfer: Moderating Effects of Diversified R&D and R&D Failure Experiences,” Journal of Korea Technology Innovation Society, 25(4), 783-808.

43. Choi, B. and Chung, Y. (2022), “A Single-Machine Scheduling Problem with the Controllable Processing Times and the Late Work Criterion,” Journal of Korean Operations Research and Management Science Society, 47(2), 35-44.

42. Choi, J., Chung, Y., Park, S., and Park, T-J. (2021), “Changes in Offline Consumption Pattern after COVID-19: An Analysis of 2020 Credit Card Usage, Yonsei Business Review, 58(3), 83-102.

41. Park, T-J. and Chung, Y. (2021), “Autonomous Delivery Robots-Vehicle Collaboration Strategy in the Urban Logistics,” Journal of Korean Operations Research and Management Science Society, 46(3), 35-49.

40. Park, T-J. and Chung, Y. (2021), “The Flexible Routing with Flex for the Fast Delivery,” Journal of The Korea Society of Computer and Information, 26(9), 143-153.

39. Choi, B. and Chung, Y. (2021), “Single-Machine Scheduling Problems with Bounded Convex Resource Consumption Functions,” Journal of Korean Operations Research and Management Science Society, 46(2), 1-9.

38. Kim, A. J. and Chung, Y. (2020), “Effects of Mergers and Acquisitions on Brand Loyalty in Luxury Brands: The Moderating Roles of Luxury Tier Difference and Social Media,” Journal of Business Research, 120, 434-442.

37. Lee, J., Yoon, Y., Choi, J. and Chung, Y. (2020), “The Effect of Weather Discomfort and Shopping Preference on Retail Store Visits,” Journal of Channel and Retailing, 25(1), 1-25. 

36. Chung, Y. and Park, M. (2019), “Partial Inverse Traveling Salesman Problems on the Line,” Journal of The Korea Society of Computer and Information, 24(11), 119-126.

35. Chung, Y. and Park, M. (2019), “Partial Inverse Traveling Salesman Problems,” Journal of Korean Operations Research and Management Science Society, 44(4), 39-47.

34. Chung, Y. and Kim, H. (2019), “Notes on Inverse Interval Graph Coloring Problems,” Journal of The Korea Society of Computer and Information, 24(10), 57-64.

33. Chung, Y. and Kim, H. (2019), “The University Examination and Course Timetabling Problem with Integer Programming,” Journal of The Korea Society of Computer and Information, 24(9), 9-20.

32. Park, T-J. and Chung, Y. (2019), “Multi-Objective Vehicle and Drone Routing Problem with Time Window,” Journal of The Korea Society of Computer and Information, 24(1), 167-178.

31. Mun, H. and Chung, Y. (2018), “Knowledge Combination and the Usefulness of Inventions: Focusing on the Moderating Effects of Technological Change,” Journal of the Korea Convergence Society, 9(10), 315-324.

30. Choi, J-Y., and Chung, Y. (2018), “Study on Optimal Appointment Pattern Using Plastic Surgery Appointment Data,” Korea Journal of Hospital Management, 23(3), 87-103.

29. Hong, Y., Chung, Y., and Min. Y. (2018), “Non-periodic Subway Scheduling that Minimizes Operational Cost and Passenger Waiting Time,” Journal of The Korea Society of Computer and Information, 23(8), 133-142.

28. Choi, J-Y., Chung, Y., Park, S., and Chung, S. (2018), “Simulation Analysis for Appointment Scheduling Patterns in a Private Plastic Surgery Clinic,” Journal of the Korea Society for Simulation, 27(1), 75-90.

27. Mun, H. and Chung, Y. (2017), “Managing the Complexity for Creating Breakthrough Inventions: Focusing on Collaboration Teams and Prior Art,” Journal of Applied Business Research, 33(2), 237 246.

26. Kim, S., Kim, J, Choi, J., and Chung, Y. (2016), “The Interplay between B2B Marketing Activities and B2C Market Contexts, and Their Effect on B2B Sales Performance,” Journal of Korean Operations Research and Management Science Society, 41(4), 55-73.

25. Yoon, Y., Cho, W., Choi, J., and Chung, Y. (2016), “Online Gaming Regulations and Teenagers' Viewpoint: Examining reactance & Peer-Culture of the targeted group,” Journal of the Korea Contents Association, 16(11), 223-239.

24. Min, Y. and Chung, Y. (2016), “Identifying Top K Persuaders Using Singular Value Decomposition,” Journal of Distribution Science, 14(9), 25-29. 

23. Kim, J, Choi, J., and Chung, Y. (2016), “Understanding Geographic Variation in Sales Performance through Offline and Online Channels,” Knowledge Management Research, 17(3), 45-64.

22. Min. Y. and Chung, Y., (2016), “A Heuristic for Dual Mode Routing with Vehicle and Drone,” Journal of The Korea Society of Computer and Information, 21(9), 79-84.

21. Chung, Y., Park, T-J. and Min, Y. (2016), “Usefulness of Drones in the Urban Delivery System: Solving the Vehicle and Drone Routing Problem with Time Window,” Journal of Korean Operations Research and Management Science Society, 41(3), 75-96.

20. Yu, G., Chung, Y., and Park, S. (2016), “A Method to Induce Distribution Center Integration: Using Inverse Optimization,” Korean Journal of Logistics, 24(3), 1-14.

19. Kim, J, Choi, J., and Chung, Y. (2016), “Investigating Store Environments and Market Environments Affecting Retail Sales,” Journal of Channel and Retailing, 21(3), 27-53.

18. Kim, J, Cho, W., Choi, J., and Chung, Y. (2016), “Linking Findings from Text Analyses to Online Sales Strategies,” Journal of Korean Operations Research and Management Science Society, 41(2), 81-100.

17. Choi, J., Chung, Y., Cho, W., and Kim, M. (2015), “An Empirical Study on the Drivers of Mobile VOD Contents Purchases,” Knowledge Management Research, 16(3), 1-21.

16. Chung, Y., Culus, J.-F., and Demange, M. (2015), “Inverse Chromatic Number Problems in Interval and Permutation Graphs,” European Journal of Operational Research, 243(3), 763-773.

15. Kwak, H., Park, S., Chung S., and Chung, Y. (2015), “Research Trends in Social Media: A Meta Analysis of Business-Related Literature,” Knowledge Management Research, 16(2), 29-45.

14. Pho, K. and Chung, Y. (2015), “Inventory Changes with Information Asymmetry and Informed Trading Patterns in The Korean Stock Market,” Journal of Applied Business Research, 31(2), 701 714.

13. Chung, Y. and Park, M. (2015), “Notes on Inverse Bin-Packing Problems,” Information Processing Letters, 115 (1), 60-68.

12. Kim, S., Park, S., Chung S., and Choi, K. (2014), “A Study on the Cost Analysis of the South Korean Military’s Weapons System Total Life Cycle Management System through a Performance Based Logistics (PBL) Optimization Model,” Korea Association Defense Industry Studies, 21(4), 138-164.

11. Chung, S., Lim, J, Park, S., Chung, Y., Park, K., and Choi, J. (2014), “Research Trends in Social Media: An Analysis of Social Science Studies from 2006 to 2013,” Korean Studies Information Service System, 21(2), 87-124.

10. Chung, Y., Park, S., and Chung, S. (2014), “The Challenge of Managing Customer Networks under Change: Proving the Complexity of the Inverse Dominating Set Problem,” Journal of Korean Operations Research and Management Science Society, 39(2), 131-140.

9. Chung, Y. (2014), “Note on the Inverse Metric Traveling Salesman Problem Against the Minimum Spanning Tree Algorithm,” Management Science & Financial Engineering, 20(1), 17-19.

8. Kyung, K., Kim, H., Chung, Y., and Lyu, K. (2013), “Decentralized and Hierarchical Control of Large Supply Chain Systems,” Korean Journal of Logistics, 21(2), 127-136.

7. Chung, Y. (2013), “Inverse Bin-Packing Number Problems: Polynomially Solvable Cases,” Management Science & Financial Engineering, 19(1), 25-28.

6. Kim, S., Park, S., and Chung, Y. (2013), “A Simulation Analysis of R.O.K Navy’s Inventory Management Model for Repairable Parts,” Journal of the Korea Society for Simulation, 22(1), 31-40.

5. Mun, H., Chung, Y., Park, K. (2013), “Feedback Order and Problem-Solving Experience in Competitive Problem-Solving: An Empirical Analysis of Online Innovation Contests,” Journal of Korean Operations Research and Management Science Society, 38(1), 29-44.

4. Chung, Y. (2012), “Inverse Bin-packing Number Problems: NP-Hardness and Approximation Algorithms,” Management Science & Financial Engineering, 18(2), 1-4.

3. Chung, Y. and Demange, M. (2012), “On Inverse Traveling Salesman Problems,” 4OR-Quarterly Journal of Operations Research, 10, 193-209.

2. Chung, Y., Culus, J.-F., and Demange, M. (2010), “On inverse chromatic number problems,” Electronic Notes in Discrete Mathematics, 36, 1129-1136.

1. Chung, Y. and Demange, M. (2008), “The 0-1 Inverse Maximum Stable Set Problem,” Discrete Applied Mathematics, 156(13), 2501-2516.