Yonsei School of Business

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  • Jooyoung Kwak
  • Division   International Business
    Ph.D. Massachusetts Institute of Technology
  • Lab   Business Hall #518
  • Contact   02-2123-6259
  • Email   jooyoung.kwak@yonsei.ac.kr


2008 Ph.D. in Technology Economics and Policy, Massachusetts Institute of Technology, U.S.A
2004-2008 Doctoral Course in Strategic Management, Guanghua School of Management, Peking University, China
2001 Master of Economics in Area Studies, Seoul National University, Korea
1998 Bachelor of Arts in Chinese Language and Literature, Seoul National University, Korea (Graduation with Dean's Honor)


Professor, School of Business, Yonsei University
                 Departmental Head, Undergraduate Interdisciplinary Program of Chinese Studies, Yonsei University
                 Departmental Head, Undergraduate Interdisciplinary Program of Foreign Affairs and International Commerce, Yonsei University       
                 Vice Director, Institute of Language Research and Education, Yonsei University
                 Departmental Head, Global Leaders College, Yonsei University         
                 Director, Center for Sustainable Development, Institute for Global Engagement and Empowerment, Yonsei University

Expert Group, Korea Institute of International Economic Policy
Visiting Scholar, Chinese Academy of Sciences, China
Local Consultant, World Bank
Member, Advisory Committee to Minister of Trade, Ministry of Industry, Trade, and Energy (MITE), 2018-now
Performance Reviewer, Ministry of Industry, Trade, and Energy (MITE), 2018-now
Member, Presidential Committee for Policy and Planning (for Moon Jae-in), 2020-2022.5
Member, Dispute Settlement Committee, Korea Trade Insurance Corporation, 2021-now
Member, ESG Advisory Committee, LG Corp., 2021-now
Columnist, Korea Economic Daily, 2021-now
Member, Industrial Data Committee, Korea Productivity Center, 2022-now
Member, Advisory Committee, Incheon Port Authority, 2021-2022


Managing in China, Managing in Emerging Markets, International Business Strategy, Global Business Environment.


International Commerce(Non-Tariff Barrier, Digital Trade), Business-Government Relation, Non-Market Strategy, Managing in China and the Greater Chinese Region. SDG Goal 17.


[International Journals, *Corresponding Author]

Jooyoung Kwak, Shih-Yi Chang and Meihui Jin. “The Effects of Political Ties on Innovation Performance in China: Hypotheses for Central versus Local Governments.” Asian Business and Management (forthcoming).

Jooyoung Kwak, Heejin Lee and Suhkhee Han (2021). “The Role of Standardization Initiatives in Local Industrial Development: The Chinese Ginseng Experience." Global Economic Review 50(3): 254-272.

Mijin Kim, Heejin Lee and Jooyoung Kwak (2020). “The Changing Patterns of China’s International Standardization in ICT under Techno-Nationalism: A Reflection through 5G Standardization.” International Journal of Information Management 54: 102145-1 - 102145-8.

Eunwoo Kim, Soonkyu Choe and Jooyoung Kwak* (2019). “Multinational Companies and the Corporate Social Responsibility at Home: The Stakeholder Approach.” Management Decision 57(9): 2,383-2,400.

Jooyoung Kwak, Yue Zhang and Jiang Yu (2019). “Legitimacy Building and E-Commerce Platform Development in China: The Experience of Alibaba.” Technological Forecasting and Social Change 139(2): 115-124.

Yun-Ah Song, Young-Ryeol Park and Jooyoung Kwak (2018). “How the Parent-Subsidiary Relationship Encourages the Subsidiary-Driven Innovation and Performance in Korea: The Perspective of Subsidiary Autonomy.” Asian Journal of Technology Innovation 26(1): 1-23.

Suyeon No and Jooyoung Kwak* (2018). “Building Global Brands for Chinese Private-Owned Enterprises: Strategic Paths to Upgrade the Value Chain.” Issues and Studies 54(2): 1-27.

Dong-hyu Kim, Heejin Lee and Jooyoung Kwak (2017). “Standards as a Driving Force that Influences Emerging Technological Trajectories in the Converging World of the Internet and Things: An Investigation of M2M/IoT Patent Network.” Research Policy 46(7): 1234-1254.

Dong-Hyu Kim, Heejin Lee and Jooyoung Kwak (2016). “Comparison of WiBro and TD-LTE Deployment Networks: Implications for Standards Competition.” International Journal of Services and Standards 11(4): 318-338 (Scopus).

Eungkyoon Lee, Chansu Jung and Jooyoung Kwak* (2016). “The Role of Trade Associations in Environmental Compliance under Limited Enforcement: The Case of Small Businesses.” Environmental Policy and Governance 26(5): 422-436.

Tae Yong Jung, Jooyoung Kwak* and Lan Jiang (2016). “The Role of Distance in Inter-firm Learning for Global R&D Alliances.” International Journal of Applied Business and Economic Research 14(1): 191-208 (Scopus).

Keun Lee, Jaeyong Song and Jooyoung Kwak (2015). “An Exploratory Study on the Transition from OEM to OBM: Case Studies of SMEs in Korea.” Industry and Innovation 22(5) 423-442.

Jooyoung Kwak, Tae Yong Jung and Yu Chu (2015). “The Chinese Films in the Global Market: What Determines the Popularity?” International Journal of Applied Business and Economic Research 13(4): 1737 – 1749 (Scopus).

Ji Youn Kim, Jooyoung Kwak and Keun Lee (2015). “Estimating Tobin’s Q for Listed Firms in Korea (1980-2005): Comparing Alternative Approaches and an Experiment with Investment Functions.” Seoul Journal of Economics 28(1): 1-30 (Scopus).

Hanah Zoo, Heejin Lee and Jooyoung Kwak (2015). “ICT Standards Cooperation among China-Japan-Korea: ‘In the Same Bed with Differrent Dreams’.” International Journal of Standardization Research 13(1): 1-18. (Scopus).

Joong-Woo Lee, Hong Sun Song, and Jooyoung Kwak* (2014). “Internationalization of Korean Banks during Crises: The Network View of Learning and Commitment.” International Business Review 23(6): 1040-1048.

Dieter Ernst, Jooyoung Kwak*, and Heejin Lee (2014). “Standards, Innovation, and Latecomer Economic Development: Conceptual Issues and Policy Challenges.” Telecommunications Policy 38(10): 853-862.

Jeoung Yul Lee, Jooyoung Kwak*, and Kyoung Ae Kim (2014). “Subsidiary Goals, Learning Orientaitons, and Ownership Strategies of Multinational Enterprises: Evidence from Foreign Direct Investments in Korea.” Asia Pacific Business Review 20(4): 558-577.

Dong-hyu Kim, Heejin Lee, and Jooyoung Kwak (2014). “China’s Information Security Standardization: Analysis from the Perspective of Technical Barriers to Trade Principles.” Telecommunications Policy 38(7): 592-600.

Hyungoh Lee, Keun Lee, and Jooyoung Kwak (2013). “Sequential Internationalization of the Small and Middle-Sized Enterprises from Newly Industrializing Economies: The Korean Experience in China.”  Asian Business and Management 12(1): 61-84.

Jooyoung Kwak, Heejin Lee, and Do Bum Chung (2012). “The Evolution of Alliance Structure in China's Mobile Telecommunication Industry and Implications for International Standardization.” Telecommunications Policy 36(10-11): 966-976.

Joong-Woo Lee, Ibrahim Abosag, Jooyoung Kwak* (2012). “The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.” International Business Review 21: 27-39.

Keun Lee, Mihnsoo Kim, and Jooyoung Kwak* (2012). “Places for Korean Firms in China: Looking for a Viable International Division of Labor in 1990-2010.” Journal of the Asia Pacific Economy 17: 4-21.

Jooyoung Kwak, Hyunjoo Min, and Liyue Zhang (2011). “Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China.” International Area Review Studies 14(2): 115-140 (Scopus).

Jooyoung Kwak, Vlad Fomin, and Heejin Lee (2011). “The Governmental Coordination of Conflicting Interests in Standardisation: Case Studies of Indigenous ICT Standards in China and South Korea.” Technology Analysis and Strategic Management 23(7): 789-805.

Jooyoung Kwak, Hyunjoo Min, and Peishan Lee (2010). “Supplier Relationship in Product Development: A Survey of Chinese Automobile Industry during the Growth Period, 2005-2007.” International Area Review Studies 13(2): 143-166 (Scopus).

[학진등재지, *교신저자]

Doyoung Um, Heejin Lee and Jooyoung Kwak* (2021). “Approaches to Standards Cooperation with ASEAN and the Relevance to Aid for Trade.” 아태연구 28(3): 5-51.

Meihui Jin, Jooyoung Kwak*, Lifang Zhao (2021). "The Effects of Political Ties on Corporate Social Responsibility (CSR) Performance in China." 경영사연구 36(1): 5-28.

Jooyoung Kwak*, Hyung-Kun Park, and Meihui Jin (2020). “The History of Sino-ASEAN Technology Cooperation: Review of the Recent Two Decades.” 경영사연구 35(2): 41-60.

Shih-Yi Chang, Jooyoung Kwak*, Hyung-Kun Park, Jooyeon Lee (2019). “Informal Ties and the Effects on Innovation: Analysis on the Chinese Information Technology (IT) Firms.” 산업혁신연구 35(4): 233-254. (2019 Best Paper Award)

Yong Suhk Pak, Jooyoung Kwak* and Hyunjoo Min (2014). “A Cross-Cultural Study of Path from Consumer Innovativeness to Perceived Product Value, and to Purchase Intention: Evidence from Smart Phone Users in Korea and the U.S.” 연세경영연구 51(1): 41-70.

Lian Zhang, Jooyoung Kwak*, and Suyeon No (2012). “Pre-clusterization and Competitiveness: An Exploratory Study of Korean Small and Middle-sized Enterprises in China.” Journal of Trade and Industry Studies 18(1): 107-144.

Insik Jeong, Dong-Jin Lee, and Jooyoung Kwak* (2012). “A Study on Global Orientation in New Product Development among Small-and Medium Sized Firms.” Seoul Journal of Business 18(1): 59-82.

Young-Ryeol Park, Jooyoung Kwak* and Jung-Hyun Noh (2011). “The Recent Evidence of Japanese Foreign Direct Investment (FDI): Focusing on Ownership Structure, Entry Mode, and Location Choices” Journal of International Area Studies 15(2): 3-23.


Jooyoung Kwak, Eungkyoon Lee, and Steven Kyum Kim (2018). “Goal 17. Partnership for the Goals,” 『Sustainable Development Goals in the Republic of Korea』, Tae Yong Jung and Jung Hee Hyun (eds.), Routledge.


Redesign Our Future: The UN SDGs 5 Years and the Next 10 Years. 2020.4-8. Ban Ki-moon Foundation for a Better Future. Co-Author.

Vietnam’s Green Growth Strategy 2030. 2015.8. World Bank. Consultant.


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