Yonsei School of Business

EDUCATION

2008 Ph.D. in Technology Economics and Policy, Massachusetts Institute of Technology, U.S.A
2004-2008 Doctoral Course in Strategic Management, Guanghua School of Management, Peking University, China
2001 Master of Economics in Area Studies, Seoul National University, Korea
1998 Bachelor of Arts in Chinese Language and Literature, Seoul National University, Korea (Graduation with Dean's Honor)

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business & Associate Dean, Graduate School of Business, Yonsei University
                 Departmental Head, Undergraduate Interdisciplinary Program of Chinese Studies, Yonsei University
                 Departmental Head, Interdisciplinary Program of Foreign Affairs and International Commerce, Yonsei University       
                 Vice Director, Institute of Language Research and Education, Yonsei University
                 Departmental Head, Global Leaders College, Yonsei University         
                 Director, Center for Sustainable Development, Institute for Global Engagement and Empowerment, Yonsei University
                 Vice Director, University Start-Up Center, Yonsei University
                 Director, Campus Town (Seoul Metropolitan Government-Supported Start-Up Facility), Yonsei University

Expert Group, Korea Institute of International Economic Policy
Visiting Scholar, Chinese Academy of Sciences, China
Local Consultant, World Bank
Member, Advisory Committee to Minister of Trade, Ministry of Industry, Trade, and Energy (MITE), 2018-now
Performance Reviewer, Ministry of Industry, Trade, and Energy (MITE), 2018-now
Member, Presidential Committee for Policy and Planning (for Moon Jae-in), 2020-2022.5
Member, Dispute Settlement Committee, Korea Trade Insurance Corporation, 2021-2024
Member, ESG Advisory Committee, LG Corp., 2021-now
Member, Sustainable Development Committee, Seoul Metropolitan Government, 2022-now
Member, Council for International Development and Cooperation, Gyeonggi-do Province, 2023-2025
Columnist, Korea Economic Daily, 2021-now
Member, Advisory Committee, Incheon Port Authority, 2021-2022

TEACHING INTERESTS

Digital China, Managing in Emerging Markets, International Business Strategy

RESEARCH INTERESTS

International Commerce(Non-Tariff Barrier, Digital Trade), Digital Transformation, Business-Government Relation, Managing in Emerging Markets, Sustainable Development Goals, and ESG as a Non-Market Strategy.

SELECTED PUBLICATION

[International Journals, *Corresponding Author]

Jin Hyung Kim, Jooyoung Kwak,* and Hyung-Kun Park (2025). “ESG as a Nonmarket Strategy to Cope with Geopolitical Tension: Empirical Evidence from Multinationals’ ESG Performance.” Strategic Management Journal 46(3): 693-722.

Tatum Lee, Young-Ryeol Park, and Jooyoung Kwak* (2023). “Knowledge Distance and Innovation Performance: The Moderating Role of Internationalization Breadth and Depth.” Asian Business and Management 22(3): 1131-1154.

Jooyoung Kwak, Shih-Yi Chang, and Meihui Jin (2023). “The Effects of Political Ties on Innovation Performance in China: Hypotheses for Central versus Local Governments.” Asian Business and Management 22(1): 300-329.

Jooyoung Kwak, Heejin Lee and Sukhee Han (2021). “The Role of Standardization Initiatives in Local Industrial Development: The Chinese Ginseng Experience." Global Economic Review 50(3): 254-272.

Mijin Kim, Heejin Lee and Jooyoung Kwak (2020). “The Changing Patterns of China’s International Standardization in ICT under Techno-Nationalism: A Reflection through 5G Standardization.” International Journal of Information Management 54: 102145-1 - 102145-8.

Eunwoo Kim, Soonkyu Choe and Jooyoung Kwak* (2019). “Multinational Companies and the Corporate Social Responsibility at Home: The Stakeholder Approach.” Management Decision 57(9): 2,383-2,400.

Jooyoung Kwak, Yue Zhang and Jiang Yu (2019). “Legitimacy Building and E-Commerce Platform Development in China: The Experience of Alibaba.” Technological Forecasting and Social Change 139(2): 115-124.

Yun-Ah Song, Young-Ryeol Park and Jooyoung Kwak (2018). “How the Parent-Subsidiary Relationship Encourages the Subsidiary-Driven Innovation and Performance in Korea: The Perspective of Subsidiary Autonomy.” Asian Journal of Technology Innovation 26(1): 1-23.

Suyeon No and Jooyoung Kwak* (2018). “Building Global Brands for Chinese Private-Owned Enterprises: Strategic Paths to Upgrade the Value Chain.” Issues and Studies 54(2): 1-27.

Dong-hyu Kim, Heejin Lee and Jooyoung Kwak (2017). “Standards as a Driving Force that Influences Emerging Technological Trajectories in the Converging World of the Internet and Things: An Investigation of M2M/IoT Patent Network.” Research Policy 46(7): 1234-1254.

Dong-Hyu Kim, Heejin Lee and Jooyoung Kwak (2016). “Comparison of WiBro and TD-LTE Deployment Networks: Implications for Standards Competition.” International Journal of Services and Standards 11(4): 318-338 (Scopus).

Eungkyoon Lee, Chansu Jung and Jooyoung Kwak* (2016). “The Role of Trade Associations in Environmental Compliance under Limited Enforcement: The Case of Small Businesses.” Environmental Policy and Governance 26(5): 422-436.

Tae Yong Jung, Jooyoung Kwak* and Lan Jiang (2016). “The Role of Distance in Inter-firm Learning for Global R&D Alliances.” International Journal of Applied Business and Economic Research 14(1): 191-208 (Scopus).

Keun Lee, Jaeyong Song and Jooyoung Kwak (2015). “An Exploratory Study on the Transition from OEM to OBM: Case Studies of SMEs in Korea.” Industry and Innovation 22(5) 423-442.

Jooyoung Kwak, Tae Yong Jung and Yu Chu (2015). “The Chinese Films in the Global Market: What Determines the Popularity?” International Journal of Applied Business and Economic Research 13(4): 1737 – 1749 (Scopus).

Ji Youn Kim, Jooyoung Kwak and Keun Lee (2015). “Estimating Tobin’s Q for Listed Firms in Korea (1980-2005): Comparing Alternative Approaches and an Experiment with Investment Functions.” Seoul Journal of Economics 28(1): 1-30 (Scopus).

Hanah Zoo, Heejin Lee and Jooyoung Kwak (2015). “ICT Standards Cooperation among China-Japan-Korea: ‘In the Same Bed with Differrent Dreams’.” International Journal of Standardization Research 13(1): 1-18. (Scopus).

Joong-Woo Lee, Hong Sun Song, and Jooyoung Kwak* (2014). “Internationalization of Korean Banks during Crises: The Network View of Learning and Commitment.” International Business Review 23(6): 1040-1048.

Dieter Ernst, Jooyoung Kwak*, and Heejin Lee (2014). “Standards, Innovation, and Latecomer Economic Development: Conceptual Issues and Policy Challenges.” Telecommunications Policy 38(10): 853-862.

Jeoung Yul Lee, Jooyoung Kwak*, and Kyoung Ae Kim (2014). “Subsidiary Goals, Learning Orientaitons, and Ownership Strategies of Multinational Enterprises: Evidence from Foreign Direct Investments in Korea.” Asia Pacific Business Review 20(4): 558-577.

Dong-hyu Kim, Heejin Lee, and Jooyoung Kwak (2014). “China’s Information Security Standardization: Analysis from the Perspective of Technical Barriers to Trade Principles.” Telecommunications Policy 38(7): 592-600.

Ping Wang, Jooyoung Kwak, and Heejin Lee (2014). "The Latecomer Strategy for Global ICT Standardization: Indigenous Innovation and Its Dilemma." Telecommunications Policy 38(10): 933-943.

Hyungoh Lee, Keun Lee, and Jooyoung Kwak (2013). “Sequential Internationalization of the Small and Middle-Sized Enterprises from Newly Industrializing Economies: The Korean Experience in China.”  Asian Business and Management 12(1): 61-84.

Jooyoung Kwak, Heejin Lee, and Do Bum Chung (2012). “The Evolution of Alliance Structure in China's Mobile Telecommunication Industry and Implications for International Standardization.” Telecommunications Policy 36(10-11): 966-976.

Joong-Woo Lee, Ibrahim Abosag, Jooyoung Kwak* (2012). “The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.” International Business Review 21: 27-39.

Keun Lee, Mihnsoo Kim, and Jooyoung Kwak* (2012). “Places for Korean Firms in China: Looking for a Viable International Division of Labor in 1990-2010.” Journal of the Asia Pacific Economy 17: 4-21.

Jooyoung Kwak, Hyunjoo Min, and Liyue Zhang (2011). “Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China.” International Area Review Studies 14(2): 115-140 (Scopus).

Jooyoung Kwak, Vlad Fomin, and Heejin Lee (2011). “The Governmental Coordination of Conflicting Interests in Standardisation: Case Studies of Indigenous ICT Standards in China and South Korea.” Technology Analysis and Strategic Management 23(7): 789-805.

Jooyoung Kwak, Hyunjoo Min, and Peishan Lee (2010). “Supplier Relationship in Product Development: A Survey of Chinese Automobile Industry during the Growth Period, 2005-2007.” International Area Review Studies 13(2): 143-166 (Scopus).

[Papers in the Review Process, *Corresponding Author]

[1] Jeoung Yul Lee, Jooyoung Kwak*, and Shinwon Noh. British Journal of Management. Under the First R&R.
[2] Jooyoung Kwak, Jong Min Lee, and Enyu Jin. Asia Pacific Business Review. Under Review. 

[Working Papers]

[1] Sustainable Management Dilemma in Emerging Markets: The Early-Stage Logic Conflicts in Standard Adoption (with Hyung-Kun Park)
[2] Political Transition and Organizational Reputation: The Internationalization of Korean Chaebol in the Historical Perspective (with Jeoung Yul Lee, Sungjin Choi, Asli Colpan and Annie Zhang)
[3] Post-Acquisition Strategies for Firms from Democratic Countries in Less Democratic Countries (with Jong Min Lee and Xinyue Zhang)   

[Recent Conference Presentations]

[1] Yoonjeong Kang and Jooyoung Kwak (2024). "The Impact of Government Participation in Standard-Setting Process on Firms' Innovation Performance." R&D Management 2024 Conference held in Stockholm, Sweden, June 16-20, 2024. 
[2] Xinyue Zhang and Jooyoung Kwak (2024). "International Participation in the State Project and the Effects of Network Embeddedness: The Case of Digital Belt and Road Initiative." Academy of International Business 2024 Conference held in Seoul, Korea, July 2-4, 2024.

Xinyue Zhang and Jooyoung Kwak* (2024). “A Long Way to Zou-Chu-Qu: Some Dilemmas in China’s Digital Belt and Road Initiative.” Journal of China Area Studies 11(1): 53-78.

Jooyoung Kwak, Bo Kyung Kim, and Qian Zhang (2023). “Ownership Concentration, State Ownership, and the Firm Value for the Chinese Start-Ups.” Journal of Korea Research Association of International Commerce 23(6): 223-244.

Byung-il Choi and Jooyoung Kwak* (2023). “Aftermath of the Film-Market Opening: Competitiveness Building in China and Korea.” Korean Social Science Journal 50(2): 125-141.

Qingwei Nan, Bo Kyung Kim, and Jooyoung Kwak* (2023). “'Does Environmental Responsibility Lower ‘Double Hurdle’? Emerging Multinationals in Global Natural-Resource Industry.” Asian Journal of Business Environment 13(4): 19-28.

Xinyue Zhang, Bo Kyung Kim, and Jooyoung Kwak* (2023). “Digital Orientation for Emerging Multinationals and the Location Strategies in Internationalization: The Chinese Experience.” Asia Pacific Journal of Business 14(3): 1-16.

Jooyoung Kwak, Bo Kyung Kim, and Hamin Park (2023). “Competitiveness-Building Strategy for Becoming a Long-Lasting Brand: The History of Boon Rawd Brewery in Thailand.” Eurasia Journal 20(3): 195-216.

강윤정, 김지현, 곽주영* (2023). “외국인비용과 ESG 성과: 법적 근원의 시각에서.” 아태경상저널 15(2): 104-126.

Xin Huang, Ji-hyun Kim, and Jooyoung Kwak* (2023). “Outward Foreign Direct Investment Drive and the Subsidy Effects on Private-Owned Enterprises in China.” Asia-Pacific Journal of Convergent Research Interchange 9(7): 89-98.

Jooyoung Kwak, Ji-hyun Kim, and Taoliang Han (2023). “Do Chinese Private-Owned Enterprises Really Go to the Foreign Market: An Agency-Theory Approach.” Journal of International Trade and Industrial Studies 28(2): 1-22.

Shih-Yi Chang, Ji-hyun Kim, and Jooyoung Kwak* (2023). “A Changing League of Their Own: The Effects of Board Network on Foreign Ownership in Taiwan.” Journal of Management and Economics 45(2): 115-137.

Hyung-Kun Park, Ji-hyun Kim, and Jooyoung Kwak* (2023). “Between Social Expectations and Social Performances: Challenges for the SDG Partnership in Korea.” Korean Social Science Journal 50(1): 55-75.

황신, 김지현, 곽주영* (2023). “신흥시장에서 기업의 환경보호 활동과 글로벌 전략적 제휴: 사회적 정당성 관점에서.” 경영연구 38(2): 109-124.

곽주영, 이정열 (2023). “중국의 디지털법 법제화 전개: 기술무역장벽의 관점에서.” 경영사연구 38(2): 55-75.

황지연, 곽주영* (2023). “사회적 책임(CSR)이 기업 성과에 미치는 영향: 중국에서 광고집중도와 환경오염도의 조절 효과를 중심으로.” 아태비즈니스연구 14(1): 59-71.

임혜진, 이희진, 곽주영 (2023). “수자원 관리 정보시스템의 사회경제적 영향 평가: 우즈베키스탄 사업의 사례.” 아태연구 30(1): 79-113.

Jooyoung Kwak, Sining Xu, and Meihui Jin (2022). “The Effects of Managerial Tie Traits on Foreign-Market Commitment.” Korean Social Science Journal 49(2): 87-102.

Jooyoung Kwak* and Jeoung Yul Lee (2022). “A Perspective for Human Rights Due Diligence Legislation in International Business and the Implications for Korea.” Korean Social Science Journal 49(1): 9-20.

Doyoung Um, Heejin Lee and Jooyoung Kwak* (2021). “Approaches to Standards Cooperation with ASEAN and the Relevance to Aid for Trade.” Journal of Asia Pacific Studies 28(3): 5-51.

Meihui Jin, Jooyoung Kwak*, Lifang Zhao (2021). "The Effects of Political Ties on Corporate Social Responsibility (CSR) Performance in China." Journal of Business History 36(1): 5-28.

Jooyoung Kwak*, Hyung-Kun Park, and Meihui Jin (2020). “The History of Sino-ASEAN Technology Cooperation: Review of the Recent Two Decades.” Journal of Business History 35(2): 41-60.

Shih-Yi Chang, Jooyoung Kwak*, Hyung-Kun Park, Jooyeon Lee (2019). “Informal Ties and the Effects on Innovation: Analysis on the Chinese Information Technology (IT) Firms.” Journal of Industrial Innovation 35(4): 233-254. (2019 Best Paper Award)

Yong Suhk Pak, Jooyoung Kwak* and Hyunjoo Min (2014). “A Cross-Cultural Study of Path from Consumer Innovativeness to Perceived Product Value, and to Purchase Intention: Evidence from Smart Phone Users in Korea and the U.S.” Yonsei Business Review 51(1): 41-70.

Lian Zhang, Jooyoung Kwak*, and Suyeon No (2012). “Pre-clusterization and Competitiveness: An Exploratory Study of Korean Small and Middle-sized Enterprises in China.” Journal of Trade and Industry Studies 18(1): 107-144.

Insik Jeong, Dong-Jin Lee, and Jooyoung Kwak* (2012). “A Study on Global Orientation in New Product Development among Small-and Medium Sized Firms.” Seoul Journal of Business 18(1): 59-82.

Young-Ryeol Park, Jooyoung Kwak* and Jung-Hyun Noh (2011). “The Recent Evidence of Japanese Foreign Direct Investment (FDI): Focusing on Ownership Structure, Entry Mode, and Location Choices” Journal of International Area Studies 15(2): 3-23.

PROFESSIONAL ACTIVITIES AND AWARDS

Jooyoung Kwak, Eungkyoon Lee, and Steven Kyum Kim (2018). “Goal 17. Partnership for the Goals,” 『Sustainable Development Goals in the Republic of Korea』, Tae Yong Jung and Jung Hee Hyun (eds.), Routledge.

Etc

Redesign Our Future: The UN SDGs 5 Years and the Next 10 Years. 2020.4-8. Ban Ki-moon Foundation for a Better Future. Co-Author.

Vietnam’s Green Growth Strategy 2030. 2015.8. World Bank. Consultant.