Yonsei School of Business

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  • Chang Hee Park
    Associate Professor
  • Division   Marketing
    Ph.D. Cornell University
  • Lab   Business Hall #543
  • Contact   02-2123-6576
  • Email   cpark@yonsei.ac.kr


Ph.D., Marketing, Johnson Graduate School of Management, Cornell University
M.S., Management Science and Engineering, Stanford University
B.S., Industrial Engineering, KAIST


Associate Professor, School of Business, Yonsei University
Associate Professor, School of Business, Sungkyunkwan University
Assistant/Associate Professor, School of Management, State University of New York at Binghamton


Marketing Management and Strategy, Data Driven Marketing Decisions, Data Analytics for Marketers/Salesforce, Business Statistics


Probability Models, Customer Analytics, Digital Marketing, Retailing, Marketing-Operations Interface, Marketing-Finance Interface


Zheng, Yilong, Qi Wang, and Chang Hee Park (2023), "Friend or Foe? The Impact of Refurbished Products in Markets with Network Effects and Standards Competition," Journal of Operations Management, 1‒19.

Park, Chang Hee and Tae Jung Yoon (2022), "The Dark Side of Up-Selling Promotions: Evidence from an Analysis of Cross-brand Purchase Behavior," Journal of Retailing, 98 (4), 647‒666.

Agarwal, Manoj K., Zecong Ma, Chang Hee Park, and Yilong Zheng (2022), "The Impact of a Manufacturer’s Financial Liquidity on its Market Strategies and Pricing and Promotion Decisions in Retail Grocery Markets," Journal of Business Research, 142, 844‒857.

Park, Chang Hee, Young-Hoon Park, and David A. Schweidel (2018), "The Effects of Mobile Promotions on Customer Purchase Dynamics," International Journal of Research in Marketing, 35(3), 453‒470.

Jaiswal, Anand K., Rakesh Niraj, Chang Hee Park, and Manoj K. Agarwal (2018), "The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets," Journal of Business Research, 92, 25‒35.

Park, Chang Hee and Manoj K. Agarwal (2018), "The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets," Journal of Business Research, 84, 24‒33.

Park, Chang Hee (2017), "Online Purchase Paths and Conversion Dynamics across Multiple Websites," Journal of Retailing, 93(3), 253‒265.

Park, Chang Hee and Young-Hoon Park (2016), "Investigating Purchase Conversion by Uncovering Online Visit Patterns," Marketing Science, 35(6), 894‒914.

Park, Chang Hee, Young-Hoon Park, and David A. Schweidel (2014), "A Multi-category Customer Base Analysis," International Journal of Research in Marketing, 31(3), 266‒279.

Park, Young-Hoon, Chang Hee Park, and Pulak Ghosh (2011), "Modelling Member Behaviour in Online User-Generated Content Sites: A Semiparametric Bayesian Approach," Journal of the Royal Statistical Society: Series A, 174(4), 1051‒1069.


Teaching Honor Roll, School of Management, Binghamton University, 2012‒2016, 2019‒2023
Teaching Honor Roll, School of Business, Sungkyunkwan University, 2017
Teaching Excellence Award, School of Management, Binghamton University, 2016
Finalist, Mary Kay Doctoral Dissertation Award, Academy of Marketing Science, 2011


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