Yonsei School of Business

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Faculty
  • Choi, Sunmee
    Professor
  • Division   Operations Management (OM)
    Ph.D. Cornell University
  • Lab   Business Hall #653
  • Contact   02-2123-5479
  • Email   sc128@yonsei.ac.kr

EDUCATION

2001 Ph.D. Cornell University

2001 M.S. Cornell University

1991 B.A. Yonsei University

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business, Yonsei University, 2013-Present

Associate Professor, School of Business, Yonsei University, 2008-2012

Assistant Professor, School of Business, Yonsei University, 2005-2008

Visiting Assistant Professor, ESSEC Business School, 2003-2006

Assistant Professor, Pennsylvania State University, 2002-2004

Visiting Assistant Professor, Cornell University, 2001-2002

Priceline.com, Director of Revenue Management, 1999-2000

Reservations Manager, Hyatt Regency Suites Perimeter Northwest, 1996-1997

Assistant General Manager, Hampton Inn, Ithaca, NY, USA, 1995-1996

TEACHING INTERESTS

Production & operations management

Service management

Revenue management

RESEARCH INTERESTS

Service operations management

Revenue management

SELECTED PUBLICATION

Lee, Mi Ri, Sooyun Kim, and Sunmee Choi. 2019. Workscape : Determinants and A 22-Item Scale of Physical Surroundings for Employees, Yonsei Business Review, 56(1): 107-135.

Breidbach, Christoph, Choi, Sunmee, Ellway, Ben P., Keating, Byron W., Kormusheva, Katerina, Kowakaski, Christian, Lim, Chiehyeon, and Maglio, Paul P. 2018. Operating without operations: How is technology changing the role of the firm?, Journal of Service Management, 29(5): 809-833.

Park, Geebum, Sunmee Choi, and Sooyun Kim. 2018. What Would Customers Prefer, Personal Loss-Recovery or Social-Order-Restoration?: The Case of Norm-breaking Behaviors of Other Customers, Korean Journal of Service Management, 19(5): 191-224.

Merchant, Altaf, Gregory Rose, Drew Martin, Sunmee Choi, and Mohit Gour. 2017. Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money, Journal of Business Research. 74(May):113-119.

Kim, Shinyoung, Sunmee Choi, and Rohit Verma. 2017. Providing feedback to service customers: The effect of the presentation order and repetition of feedback types. Journal of Service Management, 28(2): 389-416.

Kim, Sooyun, Geebum Park, Yeonjoo Lee, and Sunmee Choi. 2016. Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop. Journal of Business Research. 62(12): 5809-5818.

Martin, Drew, Anders Gustafsson and Sunmee Choi. 2016. Service innovation, renewal, and adoption/rejection in dynamic global contexts. Journal of Business Research. 69:2397-2400.

Kim, Eunhee, Sunmee Choi, Heejin Kim and Shinyoung Kim. 2016. The Impact of Humor in a Service Announcement on Customer Intention to Comply with the Message. Korean Journal of Service Management, 17(2): 159-183.

Kim, Sooyun, Geebum Park and Sunmee Choi. 2015. Service customer’s active role-play and its impact on customer perceptions of service outcome. Journal of Business and Management. 4(4): 39-58.

Koo, Hyunjung, Shinyoung Kim and Sunmee Choi. 2015. Exteriorscape: Physical surroundings of a service outlet in a shopping mall. Journal of Global Scholars of Marketing Science. 25(2): 153–166.

Choi, Sunmee, Baek Jihyun and Kang Hayoung. 2013. Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception. Journal of Global Scholars of Marketing Science. 23(2): 144–158.

Choi, Sunmee and Sooyun Kim. 2013. Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing. International Journal of Hospitality Management. 32: 237- 244.

Kim, Sooyun and Sunmee Choi. 2012. A Study on Service Guarantee and Service Employee’s Performance Intention: Effect of Self-Efficacy and Sense of Responsibility. Yonsei Business Review. 49(2): 169-186.

Kim, Shinyoung , Sunmee Choi and Soonhong Min. 2012. “Experience Room” Experience: A Definition and Its Effects on Consumer Responses. Korean Journal of Service Management. 13(5): 177 – 202.

Mattila, Anna S. and Sunmee Choi. 2012. Societal Norms, Need for Closure, and Service Recovery. Journal of International Consumer Marketing. 24(5): 356-371.

Kang, Seongho, Hayoung Kang and Sunmee Choi. 2011. A Study on the Influence of National Culture on the Alliance Relationship Formation. Journal of Marketing Management Research. 16(4): 1-17.

Kim, Dongkyun and Sunmee Choi. 2011. An Empirical Examination of Situational and Individual Determinants of Customer Expectations for Service Recovery. Korean Journal of Service Management. 12(3): 1-26.

Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2011. The Effect of Market Orientation on Business Performance: Focus on Mediating Role of New Product Development Performance. Yonsei Business Review. 48(1): 1-32.

Lee, Jangwon, Daesik Hur and Sunmee Choi. 2011. A simulation study of restaurant table management systems for revenue maximization. Korean Production Management Research Journal. 22(2): 215 - 234.

Kim, Dongkyun and Sunmee Choi. 2011. An Empirical Examination of Situational and Individual Determinants of Customer Expectations for Service Recovery, Korean Journal of Service Management. 12(3): 1-26.

Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2011. An Exploration of New product development (NPD) process performance as a Missing Link between Market Orientation and Organizational performance. Yonsei Business Review. 48(1): 1-32.

Lee, Jangwon, Daesik Hur and Sunmee Choi. 2011. A simulation study of restaurant table management systems for revenue maximization. Korean Production Management Research Journal. 22(2): 215 - 234.

Park, Jinkyung, Sunmee Choi. 2010. Implementation of TQM through the process of acquiring an internationally acknowledged quality certification: The case of Severance Hospital. Yonsei Business Review. 47(1): 93 – 117.

Park, Heungsoo, Sunmee Choi, Seongho Kang and Gaeeun Kwon. 2009. Success Strategy of Yuhan-Kimberly’s Huggies Magic Panty through Product Repositioning. Korean Journal of Marketing, 11(3): 185-203.

Choi, Sunmee, Anna Mattila, Heungsoo Park and Seongho Kang. 2009. The Effect of Cross-Channel Price Dis/parity on Ethicality Evaluations and Purchase Intent: The Moderating Role of Price Frame. Journal of Marketing Channels. 16(2): 131-147.

Choi, Donghyun, Taehyun Kim and Sunmee Choi. 2009. An investigation on the dynamic nature of service productivity: A hospital emergency room case. Korean Production Management Research Journal. 20(2): 3-29.

Choi, Sunmee and Anna Mattila. 2008. Perceived Fairness of Price Differences across Channels: The Moderating Role of Price Frame and Norm. Journal of Marketing Theory and Practice. 17(1): 39-49.

Choi, Sunmee and Sumin Shin. 2008. Consumer Product Company, PenCo’s Customer-Driven Redesign of National Logistics Network. Yonsei Business Review. 45(2): 235-262.

Heungsoo Park, Sunmee Choi, Kang, Seongho and Jeong Woo. 2008. The Antecedents of Successful Inter-Firm Cooperation. Korean Management Research Journal. 37(5): 1263-1285.

Choi, Sunmee, Taehyun Kim, Daesik Hur and Misook Yun. 2008. An Exploration of the Applicability of Differential Pricing to Repair Services. Korean Journal of Service Management. 9(3): 151-182.

Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2008. The Effect of Market Orientation on Firm’s Financial Performance: Focus on the Mediating Role of CRM Performance. Korean Journal of Consumer Studies. 19(3): 21-37.

Kim, Taehyun, Seongam Moon, Sunmee Choi and Donghyun Choi. 2008. Dynamics Approach to Duopoly Price Competition: Focused on B2B Context. Korean Logistics Studies. 16(1): 17-33.

Choi, Sunmee and Anna Mattila. 2008. Perceived controllability and service expectations: Influences on customer reactions following service failure. Journal of Business Research 61(1): 24-30.

Choi, Sunmee, Taehyun Kim, Jinhyun Park and Sooyeon Kim. 2007. On improving service quality SERVQUAL, HOQ, SPD. Korean Production Management Research Journal. 18(3): 135-161.

Mattila, Anna and Sunmee Choi. 2006. A Cross-cultural Comparison of Perceived Fairness and Satisfaction in the Context of Hotel Room Pricing. International Journal of Hospitality Management, 25(1): 136-153.

Choi, Sunmee. 2006. “Group Revenue Management: A Model for Evaluating Group Profitability,” Cornell Hospitality Quarterly, 47(3): 1-11.

Choi, Sunmee and Anna Mattila. 2006. “The Role of Disclosure in Variable Hotel Pricing: A Cross-Cultural Comparison of Customers’ Fairness Perceptions” Cornell Hospitality Quarterly, 47(1): 27-35.

Choi, Sunmee and Anna Mattila. 2005. “Impact of Information on Customer Fairness Perceptions of Hotel Revenue Management,” Cornell Hospitality Quarterly, 46(4): 444-451.

Mattila, Anna and Sunmee Choi. 2005. “The Impact of Hotel Pricing Policies on Perceived Fairness and Satisfaction with the Reservation Process,” Journal of Hospitality & Leisure Marketing, 13(1): 25-39.

Choi, Sunmee. 2005. “An Evaluation of a Contribution Enhancement Opportunity for Hotels,” Journal of Hospitality and Tourism Research, 29: 32-39.

Choi, Sunmee and Anna Mattila. 2004. “Hotel Revenue Management and Its Impact on Customer Fairness Perception,” Journal of Revenue and Pricing Management, 2(4): 303-314.

Choi, Sunmee and Sheryl E. Kimes. 2002. “Electronic Distribution Channels’ Effect on Hotel Revenue Management,” Cornell Hospitality Quarterly, 43(3): 23-31.

Kimes, Sheryl E., Richard B. Chase, Sunmee Choi, Philip Lee and Elizabeth N. Ngonzi. 1998.  “Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry,” Cornell Hospitality Quarterly, 39(3): 32-39.

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