Yonsei School of Business

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Faculty
  • Bang, Youngsok
    Associate Professor
  • Division   Information Systems (IS)
    Ph.D. McGill University
  • Lab   #655
  • Contact   02-2123-2515
  • Email   yb@yonsei.ac.kr

EDUCATION

Ph.D. in Information Systems (Minor in Economics)
Desautels Faculty of Management, McGill University, Montreal, QC, Canada

Ph.D. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea

M.S. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea

B.S. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea

ACADEMIC AND PROFESSIONAL EXPERIENCE

Associate Professor, Division of Operations, Decisions, and Information
School of Business, Yonsei University, Republic of Korea

Assistant Professor, Division of Operations, Decisions, and Information
School of Business, Yonsei University, Republic of Korea

Assistant Professor, Department of Decision Sciences and Managerial Economics
Business School, Chinese University of Hong Kong, Hong Kong

TEACHING INTERESTS

Business Analytics
Data Management
Web & Text Analytics
Management Information Systems
Decision Analysis

RESEARCH INTERESTS

e-Commerce
FinTech
Healthcare Information Systems
Digital Piracy
Information Privacy

SELECTED PUBLICATION

Zhang, Y., Bang, Y., and Kim, S. "E-market consumer responses to platform promotions: A case of Korean e-marketplace," Asia Pacific Journal of Information Systems, forthcoming.

Cheng, N., Li, H., and Bang, Y. "Pay-for-performance schemes and hospital HIT adoption," Decision Support Systems, 164, 2023, Article 113868, 1-10. 

Lee, D-J., Bang, Y., and Kim, M-S., "A conceptualization of social media fatigue and its dimensions," Asia-Pacific Journal of Business, 13(3), 2022, 35-57. 

Kim, D., Park, K., and Bang, Y. “A dynamic analysis of digital piracy, ratings, and online buzz for Korean TV dramas,” Journal of Intelligence and Information Systems, 28(3), 2022, 1-22. 

Park, Y., Bang, Y., and Kwon, J. “Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data,” Decision Support Systems, 159, 2022, Article 113816, 1-11. 

Liu, Z. and Bang, Y. “Emergence of curbside pickup: Consumers' usage intention amid COVID-19 pandemic,” Asia Pacific Journal of Information Systems, 32(1), 2022, 51-69. 

Kim, D., Park, K., and Bang, Y. “The effect of TV drama piracy: An analysis of digital piracy users, Internet buzz, and TV drama viewership,” Information & Management, 59(2), 2022, Article 103599, 1-29. 

Lee, S. and Bang, Y. “Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166. 

Cheng, N. and Bang, Y. “A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423–442. 

Bang, Y. “Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47. 

Park, Y., Bang, Y., and Ahn, J-H. “How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182. 

Ju, J., Kim, D., Ryu, I., Ahn, J-H., and Bang, Y. “Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9. 

Bang, Y. and Lee, D-J. “The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562. 

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125. 

Bang, Y. and Lee, D-J. “Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380. 

Bang, Y. and Lee, D-J. “Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20. 

Bang, Y., Lee, D-J., Bae, Y-S., and Ahn, J-H. “Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418. 

Lee, D-J., Ahn, J-H., and Bang, Y. “Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444. 

Bang, Y., Lee, D-J., and Bae, Y-S. “The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382. 

Lee, D-J., Bang, Y., and Bae, Y-S. “Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85. 

Bang, Y., Lee, D-J., and Ahn, J-H. “Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111.

Ahn, J-H., Bang, Y., and Han, S-P. “Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20. 

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