Yonsei School of Business

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  • Bang, Youngsok
    Associate Professor
  • Division   Information Systems (IS)
    Ph.D. McGill University
  • Lab   #655
  • Contact   02-2123-2515
  • Email   yb@yonsei.ac.kr


Ph.D. in Business Administration (Concentration: Information Systems)
Desautels Faculty of Management, McGill University, Montreal, QC, Canada

Ph.D. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea

M.S. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea

B.S. in Management Engineering
Korea Advanced Institute of Science and Technology (KAIST), Seoul, Republic of Korea


Associate Professor, Division of Operations, Decisions, and Information
School of Business, Yonsei University, Republic of Korea, 2022. 9 – Present

Assistant Professor, Division of Operations, Decisions, and Information
School of Business, Yonsei University, Republic of Korea, 2019. 9 – 2022.8

Assistant Professor, Department of Decision Sciences and Managerial Economics
Business School, The Chinese University of Hong Kong, Hong Kong, 2015. 8 – 2019. 8


Business Analytics
Data Management
Web & Text Analytics
Management Information Systems
Data-driven Decision Making


Electronic Commerce
Healthcare IS
Digital Piracy
Online Privacy and Security


Han, H., Bang, Y. “How does social media’s labeling affect users’ believability and engagement? The moderating role of regulatory focus,” Asia Pacific Journal of Information Systems, Forthcoming (Scopus)

Zhang, Y., Bang, Y., Kim, S. "E-market consumer responses to platform promotions: A case of Korean e-marketplace," Asia Pacific Journal of Information Systems, 33(1), 2023, 22-38. DOI: 10.14329/apjis.2023.33.1.22 (Scopus)

Cheng, N., Li, H., Bang, Y. "Pay-for-performance schemes and hospital HIT adoption," Decision Support Systems, 164, 2023, 113868. DOI: 10.1016/j.dss.2022.113868 (SCIE)

Lee, D-J., Bang, Y., Kim, M-S., "A conceptualization of social media fatigue and its dimensions," Asia-Pacific Journal of Business, 13(3), 2022, 35-57. DOI: 10.32599/apjb.13.3.202209.35 (KCI)

Kim, D., Park, K., Bang, Y. “A dynamic analysis of digital piracy, ratings, and online buzz for Korean TV dramas,” Journal of Intelligence and Information Systems, 28(3), 2022, 1–22. DOI: 10.13088/jiis.2022.28.3.001 (KCI)

Park, Y., Bang, Y., Kwon, J. “Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data,” Decision Support Systems, 159, 2022, 113816, 1–11. DOI: 10.1016/j.dss.2022.113816 (SCIE)

Liu, Z., Bang, Y. “Emergence of curbside pickup: Consumers' usage intention amid COVID-19 pandemic,” Asia Pacific Journal of Information Systems, 32(1), 2022, 51–69. DOI: 10.14329/apjis.2022.32.1.51 (Scopus)

Kim, D., Park, K., Bang, Y. “The effect of TV drama piracy: An analysis of digital piracy users, Internet buzz, and TV drama viewership,” Information & Management, 59(2), 2022, 103599, 1–29. DOI: 10.1016/j.im.2022.103599 (SSCI)

Lee, S., Bang, Y. “Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166. DOI: 10.14329/isr.2021.23.4.149 (KCI)

Cheng, N., Bang, Y. “A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423–442. DOI: 10.17705/1CAIS.04838 (Scopus)

Bang, Y. “Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47. DOI: 10.14329/isr.2021.23.2.037 (KCI)

Park, Y., Bang, Y., Ahn, J-H. “How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182. DOI: 10.1287/isre.2020.0937 (SSCI)

Ju, J., Kim, D., Ryu, I., Ahn, J-H., Bang, Y. “Hey host, do communicate with guests: Empirical evidence from Airbnb,” Asia-Pacific Journal of Business, 9(3), 2018, 1-9. DOI: 10.32599/apjb.9.3.201809.1 (KCI)

Bang, Y., Lee, D-J. “The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562. DOI: 10.14329/apjis.2015.25.3.548 (KCI)

Bang, Y., Lee, D-J., Han, K., Hwang, M., Ahn, J-H. “Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125. DOI: 10.2753/MIS0742-1222300204 (SSCI)

Bang, Y., Lee, D-J. “Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380. (KCI)

Bang, Y., Lee, D-J. “Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20. (KCI)

Bang, Y., Lee, D-J., Bae, Y-S., Ahn, J-H. “Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418. DOI: 10.1016/j.ijinfomgt.2012.01.001 (SSCI)

Lee, D-J., Ahn, J-H., Bang, Y. “Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444. DOI: 10.2307/23044050 (SSCI)

Bang, Y., Lee, D-J., Bae, Y-S. “The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382. (KCI)

Lee, D-J., Bang, Y., Bae, Y-S. “Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85. (KCI)

Bang, Y., Lee, D-J., Ahn, J-H. “Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111. (KCI)

Ahn, J-H., Bang, Y., Han, S-P. “Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20. (KCI)


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