Yonsei School of Business

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Faculty
  • Bang, Youngsok
    Associate Professor
  • Division   Information Systems (IS)
    Ph.D. McGill University
  • Lab   #655
  • Contact   02-2123-2515
  • Email   yb@yonsei.ac.kr

EDUCATION

Ph.D. in Management (Information Systems), Desautels Faculty of Management, McGill University, 2015
Ph.D. in Management Engineering, College of Business, KAIST, 2011
M.S. in Management Engineering, College of Business, KAIST, 2005
B.S. in Management Engineering, College of Business, KAIST, 2003

ACADEMIC AND PROFESSIONAL EXPERIENCE

Associate Professor, School of Business, Yonsei University, Republic of Korea, 2022. 9 – Present
Assistant Professor, School of Business, Yonsei University, Republic of Korea, 2019. 9 – 2022.8
Assistant Professor, Business School, Chinese University of Hong Kong, Hong Kong, 2015. 8 – 2019. 8

TEACHING INTERESTS

Business Analytics
Data Management
Web and Text Analytics
Management Information Systems

RESEARCH INTERESTS

e-Commerce
FinTech
Healthcare IS 
Digital Piracy
Information Privacy

SELECTED PUBLICATION

Zhang, Y., Bang, Y., and Kim, S. "E-market consumer responses to platform promotions: A case of Korean e-marketplace," Asia Pacific Journal of Information Systems, forthcoming.

Cheng, N., Li, H., and Bang, Y. "Pay-for-performance schemes and hospital HIT adoption," Decision Support Systems, forthcoming.

Kim, D., Park, K., and Bang, Y. “A dynamic analysis of digital piracy, ratings, and online buzz for Korean TV dramas,” Journal of Intelligence and Information Systems, 28(3), 2022, 1-22. 

Park, Y., Bang, Y., and Kwon, J. “Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data,” Decision Support Systems, 159, 2022, Article 113816, 1-11. 

Liu, Z. and Bang, Y. “Emergence of curbside pickup: Consumers' usage intention amid COVID-19 pandemic,” Asia Pacific Journal of Information Systems, 32(1), 2022, 51-69. 

Kim, D., Park, K., and Bang, Y. “The effect of TV drama piracy: An analysis of digital piracy users, Internet buzz, and TV drama viewership,” Information & Management, 59(2), 2022, Article 103599, 1-29. 

Lee, S. and Bang, Y. “Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166. 

Cheng, N. and Bang, Y. “A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423–442. 

Bang, Y. “Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47. 

Park, Y., Bang, Y., and Ahn, J-H. “How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182. 

Ju, J., Kim, D., Ryu, I., Ahn, J-H., and Bang, Y. “Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9. 

Bang, Y. and Lee, D-J. “The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562. 

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125. 

Bang, Y. and Lee, D-J. “Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380. 

Bang, Y. and Lee, D-J. “Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20. 

Bang, Y., Lee, D-J., Bae, Y-S., and Ahn, J-H. “Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418. 

Lee, D-J., Ahn, J-H., and Bang, Y. “Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444. 

Bang, Y., Lee, D-J., and Bae, Y-S. “The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382. 

Lee, D-J., Bang, Y., and Bae, Y-S. “Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85. 

Bang, Y., Lee, D-J., and Ahn, J-H. “Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111.

Ahn, J-H., Bang, Y., and Han, S-P. “Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20. 

PROFESSIONAL ACTIVITIES AND AWARDS

Associate Editor:
Asia Pacific Journal of Information Systems, 2021 - Present
International Conference on Information Systems, 2019 - 2021, 2023
Pacific Asia Conference on Information Systems, 2019 - 2020

Leadership:
KrAIS Communications, 2021 - Present

Program Committee: 
KrAIS Workshop, 2016 - 2019
International Conference on E-Business and Applications, 2018
International Conference on Electronic Commerce, 2016

Ad-hoc Reviewer: 
[Journal] Asia Pacific Journal of Information Systems, Communications of the Association for Information Systems, Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Electronic Commerce Research and Applications, Information & Management, Information Systems Research, Information Technology & Management, International Journal of Electronic Commerce, Journal of the Association for Information Systems, Journal of Management Information Systems, Management Information Systems Quarterly, Production and Operations Management

[Conference] Administrative Sciences Association of Canada, Conference on Information Systems and Technology, European Conference on Information Systems, Hawaii International Conference on System Sciences, International Conference on Electronic Business, International Conference on Electronic Commerce, International Conference on Information Systems, Pacific Asia Conference on Information Systems

[Grant] Research Grants Council (RGC) (in Hong Kong)

International Conference Proceedings & Presentation:
Cheng, N., Li, H., and Bang, Y. “Pay for performance schemes and hospital HIT adoption in the US,” 2022 INFORMS Annual Meeting, IndianapolisIndiana, USA, October 16-19, 2022.

Cheng, N., Li, H., and Bang, Y. “Pay for performance schemes and hospital HIT adoption in the US,” 2021 INFORMS Conference on Service Science (ICSS 2021), Online, August 10-12, 2021

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “Competitive promotion strategies of e-market sellers under platform promotions,” 2019 INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A diffusion model of mobile application,” 2019 INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. Panel data” The 52nd Hawaii International Conference on System Sciences (HICSS-52), Maui, Hawaii, USA, January 8-11, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” 2018 INFORMS Annual Meeting, Phoenix, Arizona, USA, November 4-7, 2018.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,” 2018 Conference on Information Systems and Technology (CIST 2018), Phoenix, Arizona, November 3-4, 2018. 

Bang, Y., Lee, D., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, June 26-30, 2018. 

Park, Y., Bang, Y., and Ahn, J-H. “Search affordances and constraints of mobile channel in e-marketplace: An empirical investigation on sales distribution,” 2017 International Conference on Information Systems (ICIS 2017), Seoul, South Korea, December 10-13, 2017. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” 2017 INFORMS Annual Meeting, Houston, Texas, USA, October 22-25, 2017.

Bang, Y., Lee, D-J., and Kim, K. “Predicting post-adoption usage of information technology: A large-scale data analysis of mobile app download and usage behavior,” The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, July 16-20, 2017. 

Park, Y., Bang, Y., and Ahn, J-H. “An explorative study on sales distribution in m-commerce,” The 50th Hawaii International Conference on System Sciences (HICSS-50), Maui, Hawaii, USA, January 4-7, 2017. 

Zhang, Y., Bang, Y., and Kim, S.W. “Effects of certificates on buyers’ order cancellation in the e-marketplace,” The 16th International Conference on Electronic Business (ICEB 2016), Xiamen, China, December 4-8, 2016. 

Lee, D-J., Bang, Y., and Han, K. “Search constraint of mobile technology and channel choice in e-commerce,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Kang, J., Park, S., Han, K., and Bang, Y. “Relationship between audience engagement on social media and broadcast media ratings,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Lee, D-J., and Bang, Y. “The role of contextual factors in online privacy decision,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Chung, S., Lee, K-Y., and Bang, Y. “Mobile enterprise systems, agility, and job performance: A perspective of information science,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Bang, Y., Lee, D-J., and Han, K. “The impact of mobile channel adoption on purchase time dispersion in e-commerce,” The 17th International Conference on Electronic Commerce (ICEC 2015), Seoul, Korea, August 3-5, 2015. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” 2014 International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, December 14-17, 2014. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” 2014 Conference on Information Systems and Technology (CIST 2014), San Francisco, California, November 8-9, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “Predicting mobile-commerce adoption from past browsing and shopping behaviors at e-commerce,” 2014 INFORMS Marketing Science Conference (ISMS 2014), Emory University, Atlanta, Georgia, USA, June 11-14, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: The impact of consumers’ online purchase behavior on mobile commerce adoption,” The 17th Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, South Korea, June 18-22, 2013.

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Does the mobile channel cannibalize the online channel?” The 47th Hawaii International Conference on System Sciences (HICSS-47), Maui, Hawaii, USA, January 7-9, 2013. 

Ahn, J-H., Bang, Y., and Skudlark, A. “A behavioral study on internet users vulnerability to identify theft,” The 18th Biennial Conference of the International Telecommunications Society Conference, Tokyo, Japan, June 27-30, 2010. 

Skudlark, A., Bang, Y., Lee, D-J., and Ahn, J-H. “Privacy issues in digital media and their implications for new business models,” The 19th European Regional International Telecommunications Society Conference, Rome, Italy, September 18-20, 2008.

Ahn, J-H. and Bang, Y. “How can we measure decision quality?” 2007 INFORMS Annual Meeting, Seattle, Washington, USA, November 4-7, 2007. 

Bang, Y., Ahn, J-H., and Lee, D-J. “Bundling horizontally differentiated products with complementarity and substitutability,” 2006 INFORMS Annual Meeting, Pittsburgh, Pennsylvania, USA, November 5-8, 2006.

International Workshop Proceedings & Presentation:
Liu, J. and Bang, Y. “Your movement in a city reveals your credit: A new credit default model based on geolocation information,” The 2021 KrAIS Workshop, Austin, Texas, USA, December 15, 2021.

Cheng, N., Li, H., and Bang, Y. “P4P Programs and Hospital HIT Adoption in the U.S.” Statistical Challenges in Electronic Commerce Research 2021 (SCECR 2021), Online, June 17-18, 2021.

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” The 2019 KrAIS Workshop, Gyeongju, Korea, May 24-25, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “How do platform promotions change the price competition among sellers in e-markets?” The 13th China Summer Workshop on Information Management (CSWIM 2019), Shenzhen, China, June 29-30, 2019.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,”  The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. panel data,” The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Bang, Y. “A net diffusion model of mobile application: Considering the dual market and drop-out process,” The CUHK-NUS Joint Department Workshop, Singapore, May 15-17, 2016.

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” The 2014 KrAIS Workshop, Auckland, New Zealand, December 17, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: Impact of consumers’ online purchase behaviors on mobile commerce adoption,” Workshop on Analytics for Business, Consumer and Social Insights 2014 (BCSI 2014), Singapore Management University, Singapore, August 4-5, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From PC to mobile: Drivers of mobile commerce adoption,” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Bang, Y., Lee, D-J., Han, K., and Hwang, M. “Does the mobile channel cannibalize the online channel?” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Lee, D-J. and Bang, Y. “Facilitating disclosure of sensitive personal information: The role of contextual factors,” The 2011 KrAIS Workshop, Shanghai, China, December 7, 2011.

Ahn, J-H., Bang, Y., and Han, S-P. “How can we support and provide value to the legal decision-making? Application in patent infringement case,” The 9th Decision Analysis Affinity Group (DAAG) Meeting, Palo Alto, CA, USA, March 28-29, 2007.

List

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