Yonsei School of Business

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  • Bang, Youngsok
    Assistant Professor
  • Division   Information Systems (IS)
    Ph.D. McGill University
  • Lab   #655
  • Contact   02-2123-2515
  • Email   yb@yonsei.ac.kr


Ph.D. in Management (Information Systems), Desautels Faculty of Management, McGill University, 2015
Ph.D. in Management Engineering, College of Business, KAIST, 2011
M.S. in Management Engineering, College of Business, KAIST, 2005
B.S. in Management Engineering, College of Business, KAIST, 2003


Assistant Professor, School of Business, Yonsei University, Republic of Korea, 2019. 9 – Present
Assistant Professor, Business School, Chinese University of Hong Kong, Hong Kong, 2015. 8 – 2019. 8


Business Analytics
Data Management
Web Analytics
Management Information Systems


Economics of IS
Mobile Internet and Mobile Commerce
Issues in FinTech
Information Privacy and Online Security


“Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166.

“A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423 – 442. 

“Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47.

“How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182.

“Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9.

“The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562.

“Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125.

“Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380.

“Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20.

“Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418.

“Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444.

“The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382.

“Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85.

“Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111.

“Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20.


Associate Editor: [Journal] Asia Pacific Journal of Information Systems (2021-Current), [Conference] International Conference on Information Systems (2019-2021), Pacific Asia Conference on Information Systems (2019-2020)

Committee Member: International Conference on Electronic Business (2015), International Conference on E-Business and Applications (2018), International Conference on Electronic Commerce (2016), KrAIS Workshop (2016-2019), KrAIS Communications (2021-Current)

Ad-hoc Reviewer: [Journal] Asia Pacific Journal of Information Systems, Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Electronic Commerce Research and Applications, Information & Management, Information Systems Research, Information Technology & Management, International Journal of Electronic Commerce, Journal of AIS, Journal of MIS, MIS Quarterly, Production and Operations Management, [Conference] Administrative Sciences Association of Canada, Conference on Information Systems and Technology, European Conference on Information Systems, Hawaii International Conference on System Sciences, International Conference on Electronic Business, International Conference on Electronic Commerce, International Conference on Information Systems, Pacific Asia Conference on Information Systems


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