Yonsei School of Business

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YSB Pride

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Blue Butterfly Scholarship

The Blue Butterfly scholarship program is a fund-raising campaign begun with the belief that 30 alumni donating 1,000 won daily for four years would be able to give a full scholarship for four years to one student. Named after the “butterfly effect” in which a butterfly flapping its wings in the Amazon purportedly can cause a hurricane in Florida, the scholarship program was launched with the goal of creating a hurricane of full scholarships for every student. Currently,124 students (as of 2015, including students in the College of Commerce & Economics) are receiving the scholarship.

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