Yonsei School of Business

[Full time]

Johnson & Johnson

https://jobs.jnj.com/jobs/2105968746W?lang=en-us

Brand Manager [Consumer Health] 

Job Description

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

Position: Brand Manager

Subsidiary: Johnson & Johnson - Consumer

Location: Yongsan-gu, Seoul, Republic of Korea

Job type: Regular

[Summary]

This is a Brand manager position at Johnson and Johnson Consumer Korea for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the J&J Consumer Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.

[Responsibilities]

1) Research & analysis

• Analyzes key performance indicators and financial reports such as brand sales and offtake
• Conducts consumer/market research to find new opportunity area and assess the size of prize

2) Brand strategy development & execution

• Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
• Lead retail execution plan partnering with the retail marketing team with BU and cross-functionally with the commercial teams.

3) 360 IMC: Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
• Design advanced communication and media plan based on deep consumer insight and media behaviors
• Flawless execution of IMC and marketing campaign with sense of urgency
• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

4) Innovation project management

• Own the project management execution for all brand and product initiatives to deliver expected results
• Leads the communication with related cross-functional teams

5) Key brand index management

• Keep track of brand health through appropriate measurement tools
• Plans and forecasts sales
• Budget planning and tracking

 6) People Management

• Supervise a marketing trainee

[Requirements]

• Bachelor’s degree and above with relative brand management experiences
• 4+ years of FMCG marketing experience (Beauty industry experience is preferred; not a must)
• Ability to speak and write in English and Korean fluently
• Strategic thinking & analytical and problem-solving skills
• Consumer-centric & agile mindset
• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

[How to apply]

www.careers.jnj.com  -> Search Position Number -2105968746W -> Click “Apply Now” on Recruitment Notice and proceed through the online application process.

[Documents to submit]

English Resume (free template)

[Deadline]

Over once recruited

[Notice]

• Please prepare the documents in advance as one file in MS-Word or PDF.
• Only those who pass the document screening will be notified individually. However, there may be a delay depending on the company circumstances.
• When applying online, you can proceed with the online application process after registering for a personal email account through “Create Your Account”. Ex) G-mail/Naver/Daum, etc.
• For more information on the field of recruitment, please check the J&J website. www.careers.jnj.com