연세대학교 경영대학

학력

1989 박사 Columbia University
1985 석사 Columbia University, 경영학
1983 학사 연세대학교, 경영학

주요경력

교수, 연세대학교, 2002-현재
부교수, 연세대학교, 1997-2001
조교수, 연세대학교, 1994-1997
조교수, 미국 State University of New York at Buffalo, 1989-1994

행정·대외부총장, 연세대학교, 2020-현재
경영대학장·경영전문대학원장, 연세대학교, 2015-2017
소장, 연세대학교 경영연구소, 2013-2015
국제처장, 연세대학교, 2010-2012
대외협력처장, 연세대학교, 2008-2010
원장, 연세대학교 리더쉽개발원, 2007-2008
부원장, 연세대학교 경영전문대학원, 2005-2007

강의관심분야

마케팅
마케팅전략
판매촉진관리
계량마케팅

연구관심분야

계량마케팅
소비자 선택행동
브랜드 자산

주요 연구 논문 및 저서

<연구논문>

"How Special am I? Cosumer Responses ti Promotion Indivisualization and Notification Exclusivity," Asia Pacific Journal of Marketing and Logistics, 35(3), 2023. 3., pp.582-605.

"Measuring Customer Service Experience: Exploratory Comparison between State and Frequency Measures." Korean Journal of Business Administration, 34(7), 2021.7., pp.1279-1298.

"Learning Persistence for Online Educational Contents: The Role of Teaching Presence and Consumption Emotions." Journal of Channel and Retailing, 26(2), 2021.4., pp.1-23.

“The Moderating Role of Consumption Emotion and Satisfaction on Consumer Price Sensitivity,” Journal of Marketing Management Research, v24(3), 2019.7, pp.19-45.

“When My VIP Status Falters: Customer Purchase Response to Changes in VIP Status and Preferential Treatment,” Journal of Korean Marketing Association, v32(3), 2017.8, pp.45-68.

“Effects of the Fit between Psychological Distance and Emotion for Online Word-of-Mouth,” Journal of Korean Marketing Association, v29(4), 2014.8, pp.45-67.

   
“Do Customers Reflect Future Reward in Evaluating the Value of a Reward Program? : The Moderating Effect of Customer’s Brand Loyalty,” Korean Journal of Business Administration, v27(2), 2014.2, pp.243-262.
   
“Modeling the Impact of Promotion Frequency on the Formation of Consumer Reference Price,” Journal of Consumer Studies, v25(1), 2014.2, pp.61-86.
   
“Introduction to the Special Issue on Advancing Research Methods in Marketing: Editorial,” Journal of Business Research, v66(9), 2013.9, pp.1243-1244.
   
“The Effects of Likability of Korean Celebrities, Dramas, and Music on Preferences for Korean Restaurants: A Mediating Effect of a Country Image of Korea,” International Journal of Hospitality Management, v46, 2013.9, pp.200-212.
   
“Is the Culture-Emotion Fit Always Important? Self-Regulatory Emotions in Ethnic Food Consumption,” Journal of Business Research, v66(8), 2013.8, pp.983-988.
   
“Seller's Decision Strategy for Profit Increase at Internet Auction,” Korean Journal of Business Administration, v25(4), 2012.7, pp.2185-2207.
   
“Customer Service Strategy at Lotte Department Store,” Journal of Consumer Studies, v23(2), 2012.6, pp.383-397.
   
“Implementing Customer Experience Management on Korean Restaurant Globalization: A Focus on American, Chinese, and Japanese Customers,” International Journal of Tourism Sciences, v34(7), 2010.10, pp.133-157.
   
“Analyzing Foreign Consumers' Perceived Brand Image of Korean food,” Korean Journal Food Cookery Science, v25(6), 2009.12, pp.655-662.
   
“Korean Air: Bringing Art and Culture to the World,” Korean Marketing Journal, v11(3), 2009.10, pp.167-184.
   
“Do VIP Programs Always Work Well? The Moderating Role of Loyalty,” Psychology & Marketing, v26(7), 2009.7, pp.590-609.
   
“Determinants of visual forms used in print advertising A cross-cultural comparison,” International Journal of Advertising, v28(1), 2009.1, pp.13-47.
   
“LIG Corporate Image Re-establishment through New Corporate Image Strategy,” Korean Marketing Journal, v10(3), 2008.10, pp.103-125.
   
“New Product Development and Launching Strategy for a Flatscreen TV,” The Korean Venture Management Review, v11(1), 2008.2, pp.121-144.
   
“World First Alkaline Soju: Market Segmentation Through Well-being Soju,” Korean Marketing Journal, v9(3), 2007.10, pp.209-232.
   
“Adopting the Concept of Reference Discount in Modeling the Impact of Price Discount on Brand Choice,” Journal of Consumer Studies, v18(2), 2007.6, pp.23-40.
   
“Progress of Management Education in Korea,” Journal of Management and Entrepreneurship, v1(2), 2007.4, pp.3-12.
   
“Modeling the Impact of Feature Advertising on Sales to Derive the Optimal Advertising Interval,” Journal of Korean Marketing Association, v22(1), 2007.3, pp.59-80.
   
“Implementing Ethical Business Practices: The Case of Aju Group,” Journal of Consumption Culture, v9(4), 2006.12, pp.241-260.
   
“Korean Airlines’ Internet Marketing Strategy,” Korean Marketing Journal, v7(3), 2005.10, pp.143-159.
   
“The Comparison of Online and Offline Purchases: A Transaction Cost Perspective,” Journal of Distribution Research, v9(1), 2004.1, pp.25-45.
   
“Measuring Service Quality Perception of University Faculty Members and Staffs Towards Faculty Foodservice Based on Lifestyle Segmentation,” Korean Journal of Community Nutrition, 8(4), 2003.8, pp.556-565.

<저서>

마케팅원론 (3/e), 박영사, 2017
촉진관리(3/e), 학현사, 2014
마케팅 관리론(4/e), 박영사, 2011
비즈니스 & 마케팅전략(3/e), 학현사, 2011

주요 학술활동 및 수상

편집위원장, 경영학연구, 2017-2019
부회장, 한국경영학회, 2015
부회장, 한국마케팅학회, 
편집위원장, 마케팅연구, 2010-2012 
편집위원, International Journal of Research in Marketing, 2008-현재 
부회장, 한국설문조사연구협회, 2005-2006
편집위원, Journal of Consumer Studies, 2004-2006
편집위원, Journal of Distribution Research, 2002-2005