연세대학교 경영대학

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교수진
  • 이재영 조교수
  • 전공   마케팅
    Ph.D. University of Pennsylvania
  • 연구실   경영관 516
  • 연락처   02-2123-2531
  • 이메일   jaelee@yonsei.ac.kr

학력

PhD, University of Pennsylvania, The Wharton School, Marketing.
MA, University of Michigan, Statistics.
BA, Seoul National University, Economics.

주요경력

조교수, 연세대학교.

강의관심분야

Marketing,
Social Network Marketing,
Marketing Research,
Marketing Analytics.

연구관심분야

Quantitative Modeling,
Social Networks and Contagion,
Consumer Learning,
Consumer Search,
Bayesian Methods,
Structural Modeling.

주요 연구 논문 및 저서

Steve Balsam, So Yean Kwack, and Jae Young Lee (2017), "Network Connections, CEO Compensation and Involuntary Turnover: The Impact of a Friend of a Friend", Journal of Corporate Finance, 45 220-244.

Zhang Li, Kang Jun Choi, and Jae Young Lee (2017), "How the Volume and the Valence of Online Word-of-Mouth Affects Movie Boxoffice Sales?", Knowledge Management Research, 18(2) 65-83.

Sujin Ko and Jae Young Lee (2016), "The Impact of SNS Network Characteristics on Consumers’ Emotional and Behavioral Reaction", Journal of Consumption Culture, 19(4) 135-155.

Jae Young Lee and Hye Min Ko (2015), "The Role of Online Social Recommendation and Similarity of Preferences: In Two Stage Purchase Decision Making Process", Knowledge Management Research, 16(3) 149-169.

Iyengar, Raghuram, Christophe Van den Bulte and Jae Young Lee (2015), “Social Contagion in New Product Trial and Repeat”, Marketing Science, 34(3) 408-429. Finalist for the John D. C. Little Award (INFORMS).

Lee, Jae Young and David Bell (2013) “Neighborhood Social Capital and Social Learning for Experience Attributes of Products”, Marketing Science, 32(6) 960-976.

주요 학술활동 및 수상

강의우수교수상, 연세대학교 경영대학 (2014)

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