연세대학교 경영대학

학력

2013  박사   카네기멜론대학교(Carnegie Mellon University), 정보시스템경영 
2009  석사   컬럼비아대학교(Columbia University), 산업공학
2005  학사   연세대학교, 경영학/경제학

주요경력

연세대학교 경영대학 부교수 2024-현재
                                기획(국제)부학장 2025-현재

KAIST 경영대학 조/부교수 2015-2024
   KAIST 석좌교수 2024
   IT경영 분야 Coordinator 2022-2024
   정보경영프로그램 책임교수 2022-2024
   KAIST MBA 책임교수 2022-2023
   정보미디어대학원장.   2022
   KAIST 이원조교수 2021-2024 
   문술미래대학원 겸임교수 2021-2024
   데이터사이언스대학원 겸임교수 2023-2024
Carnegie Mellon University 방문교수 2020
포항공과대학교 산업경영공학과 조교수 2014-2015

IT서비스학회, 감사 2024-현재
한국경영정보학회, 이사 2023-현재

플럭스벤처스 사외이사 2022-현재
SK텔레콤 경영전략실 매니저 2005-2008

자문 및 임직원 교육: 삼성그룹, 현대자동차그룹, SK그룹, 롯데그룹, KB금융그룹, 매일유업, 서울교통공사 등
산학 관련 활동 및 데이터분석: KB국민은행, SK텔레콤, SK아카데미, 세아홀딩스, mySUNI, 현대IT&E, 삼성SDS, 조선일보, 멀티캠퍼스, SBS, 무신사, 마이리얼트립, 브랜디, 아프리카TV, 스페이스오디티, MVL, 서울아산병원, 인코어드 등

강의관심분야

비즈니스애널리틱스, 디지털/AI 트랜스포메이션, 데이터기반의사결정, 정보시스템경제학

연구관심분야

디지털콘텐츠/미디어/엔터테인먼트, 디지털플랫폼, 모바일커머스, 피플애널리틱스, AI/ML 경영활용, IT전략/정책

주요 연구 논문 및 저서

[Harvard Business Review Articles]

•  When Is the Best Time to Ask Customers for a Review? with Miyeon Jung, Sunghan Ryu, and Sang-Pil Han (published online on February 21, 2023).
•  Will Movie Theaters Survive When Audiences Can Stream New Releases? with Gordon Burtch, Yangfan Liang, and Michael D. Smith.  (published online on January 15, 2021).

 [International Journals]

• Sim, Jaeung, Kyungmin Choi, Sangpil Han, Daegon Cho. (2024). In-Consumption Information Cues and Online Video Consumption. Management Information Systems Quarterly. Vol. 48, No. 2, pp. 645-678.
• Jung, Miyeon, Sunghan Ryu, Sangpil Han, Daegon Cho. (2023). Ask for Reviews at The Right Time: Evidence from Two Field Experiments. Journal of Marketing. Vol. 87, No. 4, pp. 528-549.
• Sim, Jaeung, Junyeong Lee, Daegon Cho. (2023). On the Effectiveness of Smart Metering Technology Adoption: Evidence from the National Rollout in the United Kingdom. Journal of the Association for Information Systems. Vol. 24, No. 2, pp. 555-591.
• Sim, Jaeung, Jaeyeon Kim, Daegon Cho. (2023). Identity and Status: When Counterspeech Increases Hate Speech Reporting and Why. Information Systems Frontiers. Vol. 25,pp. 1683-1694.
• Ryu, Sunghan, Daegon Cho. (2022). The Show Must Go On? The Entertainment Industry During (and After) COVID-19. Media Culture and Society. Vol. 44, No. 3, pp. 591-600.
• Sim, Jaeung, Jea Gon Park, Daegon Cho, Jaemin Jung, Michael D. Smith. (2022). Bestseller Lists and Product Discovery in the Subscription-based Market: Evidence from Music Streaming. Journal of Economic Behavior and Organization. Vol. 194. pp. 550-567.
• Jeon, Chihong, Daegon Cho, Hyo-Youn Chu. (2022). How Much Will You Pay to Use Open Data?: Evidence from the Seoul Metropolitan Government. Public Performance & Management Review. Vol. 45. No. 2, pp. 308-328.
• Sim, Jaeung, Daegon Cho, Youngdeok Hwang, Rahul Telang. (2021). Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption. Marketing Science. Vol. 41, No. 1, pp. 19-32.
• Ju, Jaehyeon, Daegon Cho, Jae Kyu Lee, Jae-Hyeon Ahn. (2021). Can It Clean Up Your Inbox?: Evidence from South Korean Anti-spam Legislation. Production and Operations Management. Vol. 30, No. 8, pp. 2636-2652.
• Jung, Miyeon, Daegon Cho, Euncheol Shin. (2021). Repairing a Cracked Mirror: The Heterogeneous Effect of Personalized Digital Nudges Driven by Misperception. Production and Operations Management. Vol. 30, No. 8, pp. 2586-2607.
• Ryu, Sunghan, Kyungmin Choi, Daegon Cho. (2021). A behaviour-based typology of travellers using an online travel marketplace. Current Issues in Tourism, Vol. 24, No. 2, pp. 228-246.
• Lee, Minhyung, HanByeol Stella Choi, Daegon Cho, Heeseok Lee. (2020). Can digital consumption boost physical consumption? The effect of online music streaming on record sales. Decision Support Systems, Vol. 135, 113337.
• Jung, Miyeon, Sae Byul Lee, Jisun Kim, Hee Jeong Kim, Beom Seok Ko, Byung Ho Son, Sei-Hyun Ahn, Yu Rang Park, Daegon Cho, (...). (2020). A Mobile Technology for Collecting Patient-Reported Physical Activity and Distress Outcomes: Cross- Sectional Cohort Study., Journal of Medical Internet Research mHealth uHealth, Vol. 8, No. 5, e17320.
• Chung, Il Yong, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). (2020). Exercise Promotion and Distress Reduction Using a Mobile App-Based Community in Breast Cancer Survivors. Frontiers in Oncology, Vol. 10, No. 9, 1505.
• Chung, Il Yong, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). (2019). An Assessment of Physical Activity Data Collected via a Smartphone App and a Smart Band in Breast Cancer Survivors: Observational Study. Journal of Medical Internet Research, Vol. 21, No. 9, e13463.
• Jung, Miyeon, Daegon Cho, Kwangsoo Shin. (2019). The Impact of Particulate Matter on Outdoor Activity and Mental Health: A Matching Approach. International Journal of Environmental Research and Public Health, Vol, 16, No. 16, 2983.
• Park, Jiyong, Daegon Cho, Jae Kyu Lee, Byungtae Lee. (2019). Economics of Cybercrime: The Role of Broadband and Socioeconomic Status. ACM Transactions on MIS, Vol. 10, No. 4, pp. 13-23.
• Choi, Kyungmin, Sunghan Ryu, Daegon Cho. (2019). When a Loss Turns into a Gain: Differential Effects of Substitute versus Complementary Loss Leaders in a Multi-Sided Platform. Electronic Markets, Vol. 29, pp. 681-691.
• Choi, Angela, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh. (2019). When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. Information Systems Research, Vol. 30, No. 4, pp. 1164-1183.
• Cho, Daegon, Seok Ho Lee, Yeawon Yoo, Hyo-Youn Chu. (2019). Television Singing Competitions Create Stars?: An Empirical Evidence from the Digital Music Chart. Journal of Cultural Economics, Vol. 43, No. 1, pp. 1-20 (leading article).
• Cho, Daegon, Youngdeok Hwang, Jongwon Park. (2018). More Buzz, More Vibes: Impact of Social Media on Concert Distribution. Journal of Economic Behavior and Organization, Vol. 156, pp. 103-113.
• Lee, Jae Kyu, Daegon Cho, Gyoo Gun Lim. (2018). A Design Theory of the Bright Internet. Journal of the Association of Information Systems, Vol. 19, No. 2, pp. 63-85.
• Choi, Kyungmin, Jongwon Park, Daegon Cho, Hyo-Youn Chu. (2018). The Impact of University Support on the Creation of Student Entrepreneurs: Evidence from South Korea. Entrepreneurship Research Journal, Vol. 8, No. 1, pp. 1-14.
• Song, Haeyeop, Daegon Cho, Jaemin Jung. (2017). Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share. Journal of Media Economics, Vol. 30, No. 3, pp. 99-120.
• Cho, Daegon, Michael D. Smith, Rahul Telang (2017). An Empirical Analysis of the Frequency and Location of Concerts in the Digital Age. Information Economics and Policy, Vol. 40, pp. 41-47.
• Kwon, Hazel K., Daegon Cho. (2017). Swearing Effects on Citizen-to-Citizen Commenting Online: A Large-Scale Exploration of Political Versus Nonpolitical Online News Sites. Social Science Computer Review, Vol. 35, No. 1, pp. 84-102.
• Cho, Daegon, Michael D. Smith, Alejandro Zentner. (2016). Internet adoption and the survival of print newspapers: A country-level examination. Information Economics and Policy, Vol. 37, pp. 13-19.
• Cho, Daegon, Hazel K. Kwon. (2015). The impacts of identity verification and disclosure of social cues on flaming in online user comments. Computers in Human Behavior, Vol. 51, Part A, pp. 363-372.

[Cases]

• BTS: Success and Risk with Fans and Influencers on Social Media with Sunghan Ryu as Industry Note at Ivey Publishing .

 [Book Chapters]

• Daegon Cho (2013) Real Name Verification Law on the Internet. A Poison or Cure for Privacy? Economics of Information Security and Privacy III, Bruce Schneier (eds.), Springer New York.

• Daegon Cho, Hyo-Youn Chu (2022). A Model of Insurance Premium in Response to Probability of Loss Korean Social Science Journal Vol. 49 No. 1. pp. 1-8.
• Jeon, Chihong, Jaeung Sim, Daegon Cho. (2018). Measuring the Economic Value of Open Government Data: A Consumer Utility Perspective. Information Systems Review, Vol. 20 No. 2. pp.1-20.
• Shin, Ji-Eun, Daegon Cho, Byung-In Kim, Young Myoung Ko, Youngmin Ki, Insoo Jung, Sung Hong Kang, JongSun Park, Misook Kwak, Hee Hwang. (2016). Development of National e-Health Strategy. Journal of the Korean Institute of Industrial Engineers, Vol. 42, No. 3, pp. 198-208.
•  Kim, Yoo Mi, Daegon Cho, Sung Hong Kang. (2014). An Empirical Analysis on Geographic Variations in the Prevalence of Diabetes. Health and Social Welfare Review, Vol. 34, No. 3, pp. 82-105.
• Kim, Yoo Mi, Daegon Cho, Sungok Hong, Eunju Kim, Sung Hong Kang. (2014). Analysis on Geographical Variations of the Prevalence of Hypertension Using Multi-year Data. Journal of the Korean Geographical Society, Vol. 49, No. 6, pp. 935-948.
• Kim, Yoo Mi, Daegon Cho, Sung Hong Kang. (2014). Analysis of Factors associated with Geographic Variations in the Prevalence of Adult Obesity using Decision Tree. Health and Social Science, Vol. 36, pp. 157-181.

주요 학술활동 및 수상

수상
한국지능정보시스템학회 밝은AI 이재규 학술상 2024
한국경영학회 신진연구자상 2022
KAIST 학술상 2022
KAIST 경영대학 우수연구상 2021
한국IT서비스학회 IT서비스혁신대상 학술/연구부문 2021
KrAIS Workshop Best Paper Award 2019
KAIST 경영대학 우수강의상 2019
KrAIS Workshop Best Paper Award 2017
ICIS Most Innovative Research-in-Progress Paper Runner-up 2016
한국경영정보학회 최우수논문상 2016
포항공과대학교 우수강의상 2015