연세대학교 경영대학 BK21Plus

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BK21plus, 연구업적

2020

1. Kim, Jikyung (Jeanne), Sanghwa Kim, and Jeonghye Choi (2020), “Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales?” accepted, Journal of Business Research.

2. Jiang Yan, Jeeyeon Kim, Moon Young Kang, and Jeonghye Choi (2020), “Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers,” accepted, Journal of Business Research.

3. Jo, Wooyong, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020), “Who Are the Multichannel Shoppers and How Can Retailers Use Them?: Evidence from the French Apparel Industry” accepted, Asia Pacific Journal of Marketing and Logistics.

4. Jo, Wooyong, Sarang Sunder, Jeonghye Choi, and Minakshi Trivedi (2020), “Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending,” Marketing Science, 39(1),117-133.

 

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