Yonsei School of Business

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Faculty
  • Do, Boram
    Associate Professor
  • Division   Management
    Ph.D. Boston College
  • Lab   Business Hall Rm 603
  • Contact   02-2123-2514
  • Email   boram.do@yonsei.ac.kr

EDUCATION

Ph.D. in Management & Organization, Carroll School of Management, Boston College  
M.S. in Organization Studies, Carroll School of Management, Boston College
B.S. in Civil & Environmental Engineering, Korea Advanced Institute of Science and Technology (KAIST)

ACADEMIC AND PROFESSIONAL EXPERIENCE

2022 - present, Associate Professor, School of Business, Yonsei University
2019 – 2022,  Assistant Professor, School of Business, Yonsei University
2017 – 2019,  Assistant Professor, Mike Ilitch School of Business, Wayne State University
2016 – 2017,  Assistant Professor, Odette School of Business, University of Windsor

TEACHING INTERESTS

Organizational Behavior
Positive Organizational Behavior

RESEARCH INTERESTS

Affective experiences at work
Organizational Memory Studies
Employee experiences of organizational change
Positive Organizational Scholarship

SELECTED PUBLICATION

Management Research (SSCI):

  • Do, B.*, & Lyle, M.C.B. 2022. Memory-based change management: Using the past to guide the future. Organizational Psychology Review. 12(3):306-331.
  • Tekleab, A., Reagan, P., Do, B.*., Levi, A., & Lichtman C. 2021. Translating corporate social responsibility into action: A social learning perspective. Journal of Business Ethics. 171(4): 741–756.
  • Do, B.*, Lyle, M.C.B, & Walsh, I. 2019. Driving down memory lane: The influence of memories in a community following organizational demise. Organization Studies. 40(9): 1307-1329.
  • Oreg, S., Bartunek, J., Lee, G., & Do, B. 2018. An affect-based model of recipients’ responses to organizational change events. Academy of Management Review. 43(1): 65-86.
  • Caprar, D., Do, B., Rynes, S., & Bartunek, J. 2016. It’s personal: An exploration of students’ (non) acceptance of management research. Academy of Management Learning and Education. 15(2):207-231.
  • Balogun, J., Bartunek, J., & Do, B., 2015. Senior managers’ sensemaking and responses to strategic change. Organization Science. 26(4): 960-979.
  • Rhee, S., Yu, S., Park, S., & Do, B.*, 2012. R&D workers' professional identity and job satisfaction: The moderating role of task specialization and met-expectation. Korean Corporation Management Review. 19(6): 1-22.
  • Bartunek, J., Balogun, J., & Do, B., 2011. Considering planned change anew: Stretching large group interventions strategically, emotionally, and meaningfully. Academy of Management Annals. 5(1): 1-52.
  • Bartunek, J. & Do, B., 2011. The sacralization of Christmas commerce. Organization. 18(6): 795-806.
  • Balogun, J., Bartunek, J., & Do, B., 2010. Uncovering relationships and shared emotion beneath senior managers’ resistance to strategic change. Academy of Management Proceedings.

Management Research (published in Korean journals):

  • ¼­ÇöÁ¤, µµº¸¶÷*  2023. ¾÷¹«»ó ÀçÇØÀÇ ½É¸®Àû ±Øº¹¿¡ ´ëÇÑ ÀÌ·ÐÀû ¸ðÇü: ¹ÝÀÀÇൿ(EVLN) ¸ðÇüÀÇ Àû¿ëÀ» Áß½ÉÀ¸·Î. ±â¾÷°æ¿µ¿¬±¸. 30(3):109-137.
  • ¾È¼¼Áø, µµº¸¶÷*. 2023. ÇÇÆò°¡ÀÚÀÇ Áý´ÜÁÖÀÇ ¼ºÇâ°ú È£°¨ Æò°¡ÀÇ °ü°è¿¡ ¹ÌÄ¡´Â ¼¼´ëÀÇ Á¶ÀýÈ¿°ú: °íÁ¤°ü³äÀÇ ±â´ë À§¹ÝÀÌ·ÐÀ» Áß½ÉÀ¸·Î. ÀλçÁ¶Á÷¿¬±¸, 31(2): 1-27.
  • ±èųâ, À±¿©¸², ÃÖÁ¤Çý, µµº¸¶÷*. 2022. Á÷Àå ³» ½ºÆ®·¹½º¿ø°ú ±àÁ¤ Á¤¼­¿¡ ´ëÇÑ ¸ð¹ÙÀÏ ¾Û »ç¿ëÀÇ Á¶Àý È¿°ú ¿¬±¸. Çѱ¹ÄÜÅÙÃ÷ÇÐȸÁö. 22(1): 36-59.
  • Do, B., Yoon, Y., Kim, H., & Choi, J. 2022. Who Considers Leaving a Job in a Pandemic? Determinants of Online Job Search Behavior in COVID-19. Journal of CEO and Management Studies, 25(4), 1-27.
  • µµº¸¶÷, À±¿©¸², ±èųâ, ÃÖÁ¤Çý. 2021. Äڷγª19 »óȲ¿¡¼­ Á÷¹«¸¸Á·µµ¿Í ¸ð¹ÙÀÏ »ý»êÈ°µ¿: °áÁ¤¿äÀÎ ¿¬±¸. Áö½Ä°æ¿µ¿¬±¸, 22(1): 36-59.

Interdisciplinary research:

  • Park, Y., Ko, E. and Do, B.  In Press, "The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms", Asia Pacific Journal of Marketing and Logistics.
  • Li, Y., Kim, H. J., Do, B., & Choi, J. 2022. The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness. Journal of Business Research, 151, 232-243.
  • ÀÌ¿¹·É, µµº¸¶÷, Àå¼ö·É, ÃÖÁ¤Çý. 2022. µ¿¿µ»ó Ç÷§Æû »óÀÇ ½ÄÇ° ±¤°í Ÿ°ÙÆÃÀÇ È¿°ú: PC¿Í ¸ð¹ÙÀÏ ºñ±³¸¦ Áß½ÉÀ¸·Î. À¯Å뿬±¸, 27(1): 59-79

* indicates a corresponding author

PROFESSIONAL ACTIVITIES AND AWARDS

2020  2021 Teaching Award, Yonsei School of Business
2021 Teaching Award, Yonsei University, Office of Academic Affairs

2023 Managerial Practice Award, Academy of Management Review (with Shaul Oreg, Jean Bartunek, and Gayoung Lee)
2022 Best Paper Award Finalist, Managerial & Organizational Cognition Division, Academy of Management Meeting, Seattle (with Stephanie Creary)
2019  Best Reviewer Award, Journal of Managerial Psychology
2015  Best Reviewer Award, Organizational Behavior Division (Academy of Management Meeting)
2013  Best Korean Student Paper Award ($1,000, Samsung Economic Research Institute)
2013  Dissertation Award ($10,000, Greater Good Science Center at the University of California)
2013  Donald J. White Teaching Excellence Award (Boston College)
2010  Best Paper Award with Julia Balogun & Jean Bartunek (Organization Development and Change Division, Academy of Management Meeting)

Etc

2023-                 Editorial Review Board Member, Journal of Organizational Behavior
2020-                 Editorial Review Board Member, Journal of Applied Behavioral Science

List

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