Yonsei School of Business

EDUCATION

Ph.D., Marketing, Stern School of Business, New York University
M.Phil., Marketing, Stern School of Business, New York University
A.M. (M.A), Statistics, Harvard University
B.B.A., Business Administration, Yonsei University

ACADEMIC AND PROFESSIONAL EXPERIENCE

Assistant Professor of Marketing, University of Georgia, Terry College of Business, 2012-2019
Assistant Brand Manager, Unilever Korea, 2001-2003 

TEACHING INTERESTS

Data Analytics, Marketing Strategy, Marketing Models, Marketing Core, Global Marketing

RESEARCH INTERESTS

Big Data Analytics
New Product Launch and Innovation
Digital Marketing 
Multichannel Strategy, Global Branding Strategy
Dynamic Structural Models

SELECTED PUBLICATION

Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang (2017), “Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior,” Journal of Marketing Research, 54(3), 364-380.

Erdem, Tülin and Sue Ryung Chang (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands,” Journal of the Academy of Marketing Science, 40(1), p86-101.

PROFESSIONAL ACTIVITIES AND AWARDS

HONORS & AWARDS
Teaching Excellence Award, Yonsei University 2021
Teaching Excellence Award, Yonsei Business School, 2020 
Winner, Mary Kay Academy of Marketing Science Doctoral Dissertation Award, 2013
AMA Sheth Foundation Doctoral Consortium Fellow, 2009
Doctoral Fellow, INFORMS Marketing Science Conference Doctoral Consortium, 2007, 2009
UGA Career Center Acknowledgment for Student Career Development, 2015, 2016, 2017
Direct Grant for Research with Dr. Mantian Hu, Chinese University of Hong Kong, HKD35,000, 2013
Graduate Fellowship, New York University, 2006-2012
Research Assistant Fellowship, Yonsei University, 2003 – 2004

PROFESSIONAL SERVICE
* Academic Service
Track Chair, Digital and Social Media Marketing, AMA Winter Academic Conference, 2021
Reviewer, Journal of Business Research, 2021 - Present
Reviewer, Journal of Advertising, 2021 - Present
Reviewer, European Journal of Marketing, 2016 - Present
Reviewer, Marketing Letters, 2015 - Present
Reviewer, International Marketing Review, 2016 - Present
Ad hoc reviewer, Journal of Consumer Psychology, 2014
Editorial Board Member, Journal of Global Scholars of Marketing Science, 2017 - Present
Reviewer, Marketing Strategy Track, Society for Marketing Advances Conference, 2014

* Department and University Service (at the University of Georgia)
Member, Specialty Certificate Programs Committee, 2016 - 2017
Member, International Business Coordination Committee, 2013-2015
Member, BBA Marketing Strategy Curriculum Review Committee, 2015
Mentor, Center for Undergraduate Research Opportunities (CURO), 2014-2016
Thesis Advisory Committee Member for 5 students in Statistics, M.S., 2014-2018

* Department and University Service (at Yonsei University)
Graduate Program Coordinator - Marketing area, 2020 - Present