Yonsei School of Business

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  • Bae, Sung Joo Associate Professor
  • Major   Operations Management (OM)
    Ph.D. Massachusetts Institute of Technology
  • Lab   Business Hall #613
  • Contact   02-2123-6578
  • Email   sjbae@yonsei.ac.kr
  • Homepage   


Ph.D. MIT Sloan School of Management, 2009 
M.S. University of Michigan, Ann Arbor, 2004 
B.B.A. Yonsei University, 2000 


Vice Dean, Sangnam Institute of Management
Program Director, Corporate MBA Program
Vice Editor-in-Chief, Yonsei Business Review
Director, Center for Research on Management of Technology, ICONS

Visiting Associate Professor, School of Computing, National University of Singapore (NUS)
Assistant Professor, School of Business, The University of Hong Kong (HKU)
External Board Member, Company 100, Inc.,
Consultant, Lead User Innovation Project with Grundfos, MIT
Director (Cofounder), Consulting & Learning Services, Knowledge Cube, Inc.
IT Specialist, Global Services, IBM Korea
GSRA, Collaboratory for Research on Electronic Work(CREW), University of Michigan, Ann Arbor


Management of Technology
Product & Service Innovation
Production & Operations Management
Technology-oriented Organization
Technology Strategy


Technological innovation
New product & service development process
Technology-based entrepreneurship
User and market-oriented innovation
Product design and user interface design


"Shared Experience in Pretrip and Experience Sharing in Posttrip: The Survey of Airbnb Users," (with H. Lee, E. Suh, and K. Suh), Information & Management, 2017

"Different Routes to Metacognitive Judgments: The Role of Accuracy Motivation," (with S. Park) Journal of Consumer Psychology, 24(3), July, 2014

“Internalization of R&D Outsourcing: An Empirical Study,” (with S. Han) International Journal of Production Economics, 150, April, 2014

"Evaluation and Arrangement: The Role of Government in R&D Consortia Formation," (with J. Kim and J. Yang), Technological Forecasting and Social Change, 2014

“Institutional Improvement Plan through the Economic Utility Analysis of Technology Trust," (with I. Cho), Industrial Property Rights, 2016

 “New Product Development with Facebook Fans: Idea Contest Experiment,” (with A. Oda and S. Park), Yonsei Business Review, 2016

 "Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories," (with E. Ma, S. Park, S. Han, & H. Han), forthcoming, Journal of the Korea Society of IT services, 2015

 “How does Product Innovation Enhance Firm Performance?: The Moderating Role of Process Innovation, Organizational Innovation and Marketing Innovation,” (with S. Oh and S. Han), Journal of Korea Technology Innovation Society, 2013

 “Categorization of R&D Collaboration Based on Problem-Solving Perspective and its Implication,” (with Y. Ko), Korean Journal of Production and Operations Management, 24(2), 2013

 “Creativity in Groups Based on Problem-Solving Perspective: An Empirical Study,” (with K. Lee and S. Park), East and West Studies, 25(2), 2013

 “The Effect of Self-Presentation on SNS to Interpersonal Relation and Intention to Use,” (with E. Ma and S. Han), Knowledge Management Research, 14(2), 2013

 “Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company,” (with A. Oda and S. Park), Yonsei Business Review. 50(1),  2013

“The Effects of Network Position and Usage Pattern on Diffusion of Innovation,” (with Gloor, P. and Schnorf, S.) Proceedings of Application of Social Network Analysis Conference, Zurich, Switzerland, October 20-21, 2005

"Grounding Needs: Achieving Common Ground Via Lightweight Chat in Large, Distributed Ad-Hoc Groups," (with Birnholtz, J., Finholt, T., and Horn, D.) Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 05), Portland, OR, April 2-7, 2005

"The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of a Technologically Sophisticated Sample," (with Birnholtz, J., Horn, D., and Finholt, T.) Social Science Computer Review. 22(3), 2004



Evaluation Committee Member, Evaluation of R&D Institutions, Ministry of Science and ICT
Editorial Board Member, Technology & Management, Korea Industrial Technology Association (KOITA)
Review Committee Member, The Korean Invention Promotion Association (KIPA), 2013
Session Chair, The Korean Society of Innovation Management and Economics Meeting, 2013
Academic Director, The Knowledge Management Society of Korea, 2012~
Academic Director, Korean Logistics Society, 2012~ Chair, IT/SNS Committee, The Korean Production and Operations Management Society (KOPOMS), 2012
Academic Director, The Korean Production and Operations Management Society (KOPOMS), 2012~
Reviewer, POSRI Business & Economics Research, 2011
Reviewer, Asia Pacific Journal of Management (APJM), 2010
Reviewer, Decision Support Systems (DSS), 2009
Reviewer, Communications of the Association for Information Systems, 2009
Reviewer, International Conference on Information Systems, 2009 Session Chair & Discussant (OMT & TIM Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008
Reviewer (TIM, OMT, & BPS Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008
Session Chair, World Conference on Mass Customization & Personalization, Cambridge, MA, 2007
Reviewer, the ACM Conference on Human Factors in Computing Systems (CHI), 2006
Seminar Organizer, MIT Innovation and Entrepreneurship Seminar, 2007-2008


Best Paper Award, R&D Inside and Insight Best Paper Awards, Korea Institute of Science & Technology Evaluation and Planning (KISTEP), 2013
MIT Fellowship, MIT, 2007 - 2008
Sarofim Fellowship, MIT, 2004 - 2006
Graduate Student Research Assistantship, University of Michigan 2002-2004
University Scholarship for Academic Excellence, Yonsei University, 1993
University Scholarship for Excellent Voluntary Work, Yonsei University, 1994-1996


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