PhD, University of Pennsylvania, The Wharton School, Marketing.
MA, University of Michigan, Statistics.
BA, Seoul National University, Economics.
ACADEMIC AND PROFESSIONAL EXPERIENCE
Assistant Professor, Yonsei University.
Social Network Marketing,
Social Networks and Contagion,
Jaewon Yoo, Ji Hyeon Hyeong, and Jae Young Lee (2018) "What to Download and What to Stream? : Investigating Music Characteristics Driving Preferences in Digital Music Consumption Modes", Korea Marketing Review, 33(1) 1-21.
Liuhan Yi, Sujin Ko, and Jae Young Lee (2018) "The Impact of Interstitial Position of In-program Advertising based on the Engagement to the Media Contents on Consumer Behavior: Focusing on the Irritatioin", Journal of the Korea Contents Association, 18(1) 185-195.
Steve Balsam, So Yean Kwack, and Jae Young Lee (2017), "Network Connections, CEO Compensation and Involuntary Turnover: The Impact of a Friend of a Friend", Journal of Corporate Finance, 45 220-244.
Zhang Li, Kang Jun Choi, and Jae Young Lee (2017), "How the Volume and the Valence of Online Word-of-Mouth Affects Movie Boxoffice Sales?", Knowledge Management Research, 18(2) 65-83.
Sujin Ko and Jae Young Lee (2016), "The Impact of SNS Network Characteristics on Consumers’ Emotional and Behavioral Reaction", Journal of Consumption Culture, 19(4) 135-155.
Jae Young Lee and Hye Min Ko (2015), "The Role of Online Social Recommendation and Similarity of Preferences: In Two Stage Purchase Decision Making Process", Knowledge Management Research, 16(3) 149-169.
Iyengar, Raghuram, Christophe Van den Bulte and Jae Young Lee (2015), “Social Contagion in New Product Trial and Repeat”, Marketing Science, 34(3) 408-429. Finalist for the John D. C. Little Award (INFORMS).
Lee, Jae Young and David Bell (2013) “Neighborhood Social Capital and Social Learning for Experience Attributes of Products”, Marketing Science, 32(6) 960-976.
PROFESSIONAL ACTIVITIES AND AWARDS
Excellence in Teaching Award, Yonsei School of Business (2014, 2017)
Excellence in Teaching Award, Yonsei University (2017)