Yonsei School of Business

EDUCATION

1995 Ph.D. University of Michigan
1990 M.S. University of Michigan, Biostatistics
1988 M.S. Yonsei University, Applied Statistics
1986 B.A. Yonsei University, Business Administration

ACADEMIC AND PROFESSIONAL EXPERIENCE

Associate Professor, School of Business, Yonsei University, 2003-present Assistant Professor
Ewha Womans University, 2001-2003 Assistant Professor
Catholic University of Korea, 1998-2001 Assistant Professor
University of Groningen, 1996-1998

TEACHING INTERESTS

Marketing
Quantitative Marketing
High-tech Marketing
New Product Marketing

RESEARCH INTERESTS

Quantitative Marketing
Bayesian Methodology Customer Equity and Satisfaction Modeling Customer Asset Management
High-tech Marketing and New Product Marketing
B2B Marketing
Service Marketing
Salesforce management marketing strategy

PROFESSIONAL ACTIVITIES AND AWARDS

MBA Program Faculty Coordinator, 2008-present
Outstanding Teaching Award, Yonsei University, 2006
Best Paper Award, Korean Marketing Association, 2005