Yonsei School of Business

EDUCATION

1987 Ph.D. University of Cincinnati
1980 MBA Seoul National University
1975 B.B.A. Yonsei University

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business, Yonsei University, 1990-present

TEACHING INTERESTS

Marketing Management
Marketing Channel
Management Retailing Management

RESEARCH INTERESTS

Marketing Management
Marketing Channel
Manangement Retailing Management Franchise Management

SELECTED PUBLICATION

Oh, S., and W. Noh. 2010. The Effect of Influence Strategies on Marketing Channel Opportunism: The Moderating Effect of Trust. Journal of Korean Marketing Association Vol. 25, No.2.

Oh, S., and B. Kang. 2009. The Influence of Salesperson’s Customer Orientation, Role Obviousness, Role Conflict, Job Satisfaction, and Organizational Commitment on the Company’s Performance. Journal of Distribution Research Vol.14, No.3.

Oh, S., D. Seol and M. Sung. 2009. The Influence of Environmental Dynamism on Opportunism in Terms of Control Mechanism and Bureaucratic Structuring. Journal of Distribution Research Vol.14, No.2.

Oh, S., F. Shen and Y. Jung. 2008. A Study on Mediating Effects of the Dimension of Justice in the Influence of Relational Norm to Commitment. Journal of Distribution Research Vol.13, No.2.

Oh, S., and B. Kang. 2008. The Market Orientation’s Effect on the Performance : The Mediating Role of the Salespeople-Related Variables and the Customer-Related Variables. Journal of Distribution Research Vol.13, No.1.

Oh, S., and Y. Jung. 2007. A Study on the Effects of Communication Style and Commitment between Retailers and Suppliers on Relationship Performance. Journal of Distribution Research Vol.12, No.4.

Oh, S., and M. Sung. 2007. The Effects of Organization Characteristics and Relationship Characteristics on Relational Performance: Focused on Mediating Effects of the Dimensions of Trust and Commitment. Journal of Distribution Research Vol.12, No.1.

Oh, S., X. Ren, and M. Sung. 2006. Determinants of Relational Quality between the Supplier and the Retailer in the Chinese Cosmetics Market. Journal of Distribution Research Vol.11, No.4

Oh, S., J. Lee, and M. Sung. 2006. The Effects of Environmental Dynamism on Relationship Characteristics, Credibility, and Benevolence in Distribution Channel System. Journal of Distribution Research Vol.11, No.2

Oh, S., and S. Kim. 2006. The Effects of Output Sector Munificence and Dynamism on Distribution Channel Performances: Moderating Effects of Integration. Journal of Distribution Research Vol.11, No.1.

Oh, S., and S. Kim. 2005. The Effects of Output Sector Uncertainty on Relational Characteristics and Quality between Manufacturers and Retailers. Journal of Business Research Vol.34, No.2

Oh, S., and B. Kang. 2005. The Effects of Environmental Dynamism on the Dissolution Intention.
Journal of Distribution Research Vol.10, No.1.

Oh, S., S. Kim, and B. Kang. Alleviating and Promoting Factors on Dissolution Intention in Low Commitment Buyer-Seller Relationships. Journal of Distribution Research Vol.9, No.3.

Oh, S., S. Kim, H. Cho, and B. Kang. 2004. The Effects of Commitment Between Franchisors and Franchisees on Sales of Franchisers. Journal of Yonsei Business Research.

Oh, S., S. Kim, and I. Oh. 2003.The Effects of Bureaucracy and Control Mechanisms Based on the Length of Relationship on Commitment and Relational Satisfaction of Franchisee. Journal of Distribution Research, Vol.8, No.1.

PROFESSIONAL ACTIVITIES AND AWARDS

President, Korea Distribution & Logistics Policy Association, 2010-Present
Director, Yonsei Business Research Institute, 2003-2005
Chairman, Korean Distribution Association, 2002-2003
Chairman, Department of Business Administration, Yonsei University, 1998-2000
Editorial Board Member, Journal of Business to Business Marketing, 1998-Present