연세대학교 경영대학

학력

2013  박사   Carnegie Mellon University, Information Systems and Management
2009  석사   Columbia University, Industrial Engineering
2005  학사   연세대학교, 경영학/경제학

주요경력

연세대학교 경영대학 부교수 2024-현재
KAIST 경영대학 조/부교수 2015-2024
   KAIST 석좌교수 2024
   KAIST 이원조교수 2021-2024 
Carnegie Mellon University 방문교수 2020
포항공과대학교 산업경영공학과 조교수 2014-2015

SK텔레콤 경영전략실 매니저 2005-2008

강의관심분야

비즈니스애널리틱스, 디지털/AI 트랜스포메이션, 데이터기반의사결정, 정보시스템경제학

연구관심분야

디지털콘텐츠/미디어/엔터테인먼트, 디지털플랫폼, 모바일커머스, 피플애널리틱스, AI/ML 경영활용, IT전략/정책

주요 연구 논문 및 저서

[Harvard Business Review Articles]

•  When Is the Best Time to Ask Customers for a Review? with Miyeon Jung, Sunghan Ryu, and Sang-Pil Han (published online on February 21, 2023).
•  Will Movie Theaters Survive When Audiences Can Stream New Releases? with Gordon Burtch, Yangfan Liang, and Michael D. Smith.  (published online on January 15, 2021).

 [International Journals]

• Sim, Jaeung, Kyungmin Choi, Sangpil Han, Daegon Cho. (2024). In-Consumption Information Cues and Online Video Consumption. Management Information Systems Quarterly. Vol. 48, No. 2, pp. 645-678.
• Jung, Miyeon, Sunghan Ryu, Sangpil Han, Daegon Cho. (2023). Ask for Reviews at The Right Time: Evidence from Two Field Experiments. Journal of Marketing. Vol. 87, No. 4, pp. 528-549.
• Sim, Jaeung, Junyeong Lee, Daegon Cho. (2023). On the Effectiveness of Smart Metering Technology Adoption: Evidence from the National Rollout in the United Kingdom. Journal of the Association for Information Systems. Vol. 24, No. 2, pp. 555-591.
• Sim, Jaeung, Jaeyeon Kim, Daegon Cho. (2023). Identity and Status: When Counterspeech Increases Hate Speech Reporting and Why. Information Systems Frontiers. Vol. 25,pp. 1683-1694.
• Ryu, Sunghan, Daegon Cho. (2022). The Show Must Go On? The Entertainment Industry During (and After) COVID-19. Media Culture and Society. Vol. 44, No. 3, pp. 591-600.
• Sim, Jaeung, Jea Gon Park, Daegon Cho, Jaemin Jung, Michael D. Smith. (2022). Bestseller Lists and Product Discovery in the Subscription-based Market: Evidence from Music Streaming. Journal of Economic Behavior and Organization. Vol. 194. pp. 550-567.
• Jeon, Chihong, Daegon Cho, Hyo-Youn Chu. (2022). How Much Will You Pay to Use Open Data?: Evidence from the Seoul Metropolitan Government. Public Performance & Management Review. Vol. 45. No. 2, pp. 308-328.
• Sim, Jaeung, Daegon Cho, Youngdeok Hwang, Rahul Telang. (2021). Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption. Marketing Science. Vol. 41, No. 1, pp. 19-32.
• Ju, Jaehyeon, Daegon Cho, Jae Kyu Lee, Jae-Hyeon Ahn. (2021). Can It Clean Up Your Inbox?: Evidence from South Korean Anti-spam Legislation. Production and Operations Management. Vol. 30, No. 8, pp. 2636-2652.
• Jung, Miyeon, Daegon Cho, Euncheol Shin. (2021). Repairing a Cracked Mirror: The Heterogeneous Effect of Personalized Digital Nudges Driven by Misperception. Production and Operations Management. Vol. 30, No. 8, pp. 2586-2607.
• Ryu, Sunghan, Kyungmin Choi, Daegon Cho. (2021). A behaviour-based typology of travellers using an online travel marketplace. Current Issues in Tourism, Vol. 24, No. 2, pp. 228-246.
• Lee, Minhyung, HanByeol Stella Choi, Daegon Cho, Heeseok Lee. (2020). Can digital consumption boost physical consumption? The effect of online music streaming on record sales. Decision Support Systems, Vol. 135, 113337.
• Jung, Miyeon, Sae Byul Lee, Jisun Kim, Hee Jeong Kim, Beom Seok Ko, Byung Ho Son, Sei-Hyun Ahn, Yu Rang Park, Daegon Cho, (...). (2020). A Mobile Technology for Collecting Patient-Reported Physical Activity and Distress Outcomes: Cross- Sectional Cohort Study., Journal of Medical Internet Research mHealth uHealth, Vol. 8, No. 5, e17320.
• Chung, Il Yong, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). (2020). Exercise Promotion and Distress Reduction Using a Mobile App-Based Community in Breast Cancer Survivors. Frontiers in Oncology, Vol. 10, No. 9, 1505.
• Chung, Il Yong, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). (2019). An Assessment of Physical Activity Data Collected via a Smartphone App and a Smart Band in Breast Cancer Survivors: Observational Study. Journal of Medical Internet Research, Vol. 21, No. 9, e13463.
• Jung, Miyeon, Daegon Cho, Kwangsoo Shin. (2019). The Impact of Particulate Matter on Outdoor Activity and Mental Health: A Matching Approach. International Journal of Environmental Research and Public Health, Vol, 16, No. 16, 2983.
• Park, Jiyong, Daegon Cho, Jae Kyu Lee, Byungtae Lee. (2019). Economics of Cybercrime: The Role of Broadband and Socioeconomic Status. ACM Transactions on MIS, Vol. 10, No. 4, pp. 13-23.
• Choi, Kyungmin, Sunghan Ryu, Daegon Cho. (2019). When a Loss Turns into a Gain: Differential Effects of Substitute versus Complementary Loss Leaders in a Multi-Sided Platform. Electronic Markets, Vol. 29, pp. 681-691.
• Choi, Angela, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh. (2019). When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. Information Systems Research, Vol. 30, No. 4, pp. 1164-1183.
• Cho, Daegon, Seok Ho Lee, Yeawon Yoo, Hyo-Youn Chu. (2019). Television Singing Competitions Create Stars?: An Empirical Evidence from the Digital Music Chart. Journal of Cultural Economics, Vol. 43, No. 1, pp. 1-20 (leading article).
• Cho, Daegon, Youngdeok Hwang, Jongwon Park. (2018). More Buzz, More Vibes: Impact of Social Media on Concert Distribution. Journal of Economic Behavior and Organization, Vol. 156, pp. 103-113.
• Lee, Jae Kyu, Daegon Cho, Gyoo Gun Lim. (2018). A Design Theory of the Bright Internet. Journal of the Association of Information Systems, Vol. 19, No. 2, pp. 63-85.
• Choi, Kyungmin, Jongwon Park, Daegon Cho, Hyo-Youn Chu. (2018). The Impact of University Support on the Creation of Student Entrepreneurs: Evidence from South Korea. Entrepreneurship Research Journal, Vol. 8, No. 1, pp. 1-14.
• Song, Haeyeop, Daegon Cho, Jaemin Jung. (2017). Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share. Journal of Media Economics, Vol. 30, No. 3, pp. 99-120.
• Cho, Daegon, Michael D. Smith, Rahul Telang (2017). An Empirical Analysis of the Frequency and Location of Concerts in the Digital Age. Information Economics and Policy, Vol. 40, pp. 41-47.
• Kwon, Hazel K., Daegon Cho. (2017). Swearing Effects on Citizen-to-Citizen Commenting Online: A Large-Scale Exploration of Political Versus Nonpolitical Online News Sites. Social Science Computer Review, Vol. 35, No. 1, pp. 84-102.
• Cho, Daegon, Michael D. Smith, Alejandro Zentner. (2016). Internet adoption and the survival of print newspapers: A country-level examination. Information Economics and Policy, Vol. 37, pp. 13-19.
• Cho, Daegon, Hazel K. Kwon. (2015). The impacts of identity verification and disclosure of social cues on flaming in online user comments. Computers in Human Behavior, Vol. 51, Part A, pp. 363-372.

[Cases]

• BTS: Success and Risk with Fans and Influencers on Social Media with Sunghan Ryu as Industry Note at Ivey Publishing .

 [Book Chapters]

• Daegon Cho (2013) Real Name Verification Law on the Internet. A Poison or Cure for Privacy? Economics of Information Security and Privacy III, Bruce Schneier (eds.), Springer New York.