Yonsei School of Business

YSB Professors Daeryun Chang and Sunmee Choi have opened their course on “International Marketing & Cross Industry Growth” on Coursera, the world’s largest platform of open online courses.

“Last year’s experience with an ‘International Marketing in Asia’ course for eight months has been very helpful in opening the new business course,” said Professor Chang. He said Massive Open Online Courses (MOOC) “have the potential to be effective in instructing people today who are apt at multitasking as long as its quantity and quality is sufficient and the delivery is edifying.”

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